{"id":58328,"date":"2022-06-21T14:42:45","date_gmt":"2022-06-21T12:42:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58328"},"modified":"2022-06-23T11:16:37","modified_gmt":"2022-06-23T09:16:37","slug":"cornflakesproducent-kellogg-deelt-zich-door-drie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/cornflakesproducent-kellogg-deelt-zich-door-drie\/","title":{"rendered":"Kellogg splitst twee takken af"},"content":{"rendered":"\n

Ontbijtgranenproducent Kellogg<\/strong> brengt zijn Noord-Amerikaanse ontbijtgranen en zijn plantaardige afdeling onder in onafhankelijke, beursgenoteerde bedrijven.<\/p>\n\n\n\n

Twee spin-offs<\/h2>\n\n\n\n

Cornflakesreus Kellogg wordt een kopje kleiner: de producent stoot twee van zijn afdelingen af. Alle (ontbijt)graanactiviteiten in Noord-Amerika worden ondergebracht in een hoofdkantoor in Michigan. Ook de afdeling plantaardige producten, die op dit moment vooral bestaat uit het merk Morningstar Farms, gaat apart. Kellogg overweegt de plantaardige spin-off op termijn te verkopen, maar voorlopig deelt het nieuwe bedrijf nog het hoofdkantoor in Michigan met de Noord-Amerikaanse divisie.<\/p>\n\n\n\n

“Deze activiteiten hebben allemaal een aanzienlijk potentieel<\/a>, en een sterkere focus zal hen in staat stellen om hun middelen beter te richten op hun verschillende strategische prioriteiten”, zei CEO Steve Cahillane volgens CNBC. Namen voor de nieuwe ondernemingen zijn nog niet bekendgemaakt. Wel is al zeker dat ze naar de beurs zullen trekken.<\/p>\n\n\n\n

Snackafdeling neemt voortouw<\/h2>\n\n\n\n

Het overblijvende bedrijf omvat vooral de internationale activiteiten van de FMCG-producent. Het gaat met name om alle ontbijtgranen buiten de Verenigde Staten, maar dit bedrijf zal ook de \u2018restjes\u2019 herbergen. Zo heeft Kellogg ook enkele snackmerken, zoals Cheez-It, Pop-Tarts en RXBAR, een afdeling diepvriesontbijten in Noord-Amerika (o.a. Eggo-wafels) en een groeiende noedelverkoop in Afrika.<\/p>\n\n\n\n

Het internationale snackbedrijf wordt duidelijk de koploper van het trio, aangezien die activiteiten samen goed waren voor zo\u2019n 80% van alle omzet. CEO Cahillane gaat bijgevolg mee over naar deze onderneming, die een eigen hoofdkantoor in Chicago krijgt. In Michigan blijft weliswaar nog een campus bestaan. Kellogg verwacht dat de afsplitsing tegen het einde van 2023 voltooid zal zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kellogg splitst zichzelf op in drie onafhankelijke, beursgenoteerde bedrijven. De ontbijtgranenspecialist brengt zijn Noord-Amerikaanse ontbijtgranen en zijn plantaardige afdeling in aparte entiteiten onder.<\/p>\n","protected":false},"author":5,"featured_media":58332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[610],"topic":[],"region":[207],"class_list":["post-58328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-kellogg","region-verenigde-staten"],"acf":[],"yoast_head":"\nKellogg splitst twee takken af - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kellogg splitst zichzelf op in drie onafhankelijkevbedrijven. 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