{"id":59020,"date":"2022-07-01T11:03:24","date_gmt":"2022-07-01T09:03:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59020"},"modified":"2022-07-01T14:21:32","modified_gmt":"2022-07-01T12:21:32","slug":"unilever-belgie-luxemburg-zet-marketingdirecteur-aan-het-hoofd","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-belgie-luxemburg-zet-marketingdirecteur-aan-het-hoofd\/","title":{"rendered":"Unilever Belgi\u00eb-Luxemburg zet marketingdirecteur aan het hoofd"},"content":{"rendered":"\n<p>Tom Smidts, op dit moment marketingdirecteur, wordt de nieuwe \u2018Head of Country\u2019 voor <strong>Unilever <\/strong>in Belgi\u00eb en Luxemburg. De managementwissel kadert in de internationale reorganisatie bij de merkproducent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe functie en titel<\/h2>\n\n\n\n<p>Silvia Wiesner stopt als General Manager voor Belgi\u00eb en Luxemburg bij Unilever. Ze wordt opgevolgd door Tom Smidts, op dit moment Senior Marketing Director en Home Care Benelux Lead in het bedrijf. Smidts krijgt de nieuwe titel \u2018Head of Country\u2019, aangezien de rol van \u2018General Manager\u2019 ophoudt te bestaan.<\/p>\n\n\n\n<p>Tom Smidts begon in 2010 bij Unilever Belgium als Brand &amp; Indirect Communication Manager, meldt een persverklaring. Daarna bekleedde hij diverse marketing- en salesfuncties op lokaal, Benelux- en wereldwijd niveau voordat hij tot Senior Marketing Director, Home Care Benelux Lead werd benoemd in november 2019. In juli is er een overgangsperiode voorzien voor Wiesner en Smidts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minder managementlagen<\/h2>\n\n\n\n<p>De verandering aan de top maakt onderdeel uit van de grootschalige herstructurering die Unilever in januari heeft aangekondigd. Het FMCG-bedrijf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-cut-1500-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">schrapt daarbij zo\u2019n 1500 jobs<\/a> en haalt er een aantal managementlagen tussenuit. 15% van alle functies in het \u2018senior management\u2019 zouden verdwijnen, net als \u00e9\u00e9n op de twintig jobs in \u2018junior management\u2019. De gevolgen op Belgisch niveau worden nu duidelijk.<\/p>\n\n\n\n<p>Op 24 maart stond Silvia Wiesner nog <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/its-customer-journey-stupid-retaildetail-omnichannel-e-commerce-congress-8-quotes\/\">op het podium van het RetailDetail Omnichannel &amp; E-Commerce Congress<\/a>, waar ze de digitale inspanningen voor de FMCG-reus toelichtte. Recent deelde ze ook <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-ziet-gepolariseerd-consumptiegedrag-in-crisistijd\/\" target=\"_blank\" rel=\"noreferrer noopener\">haar visie op de toekomst van de supermarkt<\/a> met RetailDetail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom Smidts, op dit moment marketingdirecteur, wordt de nieuwe \u2018Head of Country\u2019 voor Unilever in Belgi\u00eb en Luxemburg. De managementwissel kadert in de internationale reorganisatie bij de merkproducent.<\/p>\n","protected":false},"author":5,"featured_media":59024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,19],"tags":[],"people":[],"extra":[],"company":[260],"topic":[386,478],"region":[324],"class_list":["post-59020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-schoonheid-verzorging","company-unilever","topic-fmcg","topic-managementwissel","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever Belgi\u00eb-Luxemburg zet marketingdirecteur aan het hoofd - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tom Smidts, 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