{"id":5904,"date":"2014-05-27T07:45:54","date_gmt":"2014-05-27T07:45:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/eden-park-opent-eerste-merkboetiek-belgie\/"},"modified":"2014-05-27T07:45:54","modified_gmt":"2014-05-27T07:45:54","slug":"eden-park-opent-eerste-merkboetiek-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/eden-park-opent-eerste-merkboetiek-belgie\/","title":{"rendered":"Eden Park opent eerste merkboetiek in Belgi\u00eb"},"content":{"rendered":"<h2>Belgische primeur voor Waterloo<\/h2>\n<p>Wat Lacoste en Fred Perry deden vanuit de tenniswereld, heeft Franck Mesnel klaargespeeld in de rugbywereld: een <a href=\"http:\/\/www.eden-park.fr\/e_commerce\/institutionnel\/histoire.cfm\" target=\"_blank\" rel=\"noopener\">transformatie van sportkampioen tot kledingmerk<\/a>. Mesnel lanceerde<strong> in 1987 met zijn ploegmaat Eric Blanc het Franse merk Eden Park<\/strong>, genaamd naar de thuisbasis van de All Blacks, de rugbykampioenen uit Auckland, Nieuw-Zeeland. Het was in dat stadion dat Mesnel zijn allereerste Wereldbeker betwistte.<\/p>\n<p>\u00a0<\/p>\n<p>Intussen wordt het Franse &#8220;casual chic&#8221;-merk met de roze strik in zijn logo <strong>al verkocht in 400 winkels in Frankrijk<\/strong> \u2013 goed voor 80 procent van de omzet \u2013<strong> en nog eens 200 boetieks in 36 landen<\/strong>. Het gaat dan zowel om eigen boetieks, franchisezaken als multimerkenwinkels. De Franse groep realiseerde <strong>in 2013 een omzet van 57 miljoen euro<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>In ons land is Eden Park te koop in een <strong>15-tal multimerkenwinkels alsook bij Galeria Inno<\/strong>, maar nu schakelt Mesnel een versnelling hoger. In Waterloo, naast de Wellington-winkelgalerij, hebben de Fransen <a href=\"http:\/\/www.lecho.be\/actualite\/entreprises_consommation\/Eden_Park_veut_marquer_plus_d_un_essai_en_Belgique.9506363-3005.art?ckc=1\" target=\"_blank\" rel=\"noopener\">nu de eerste Belgische Eden Park-boetiek geopend<\/a> van 85 m\u00b2 groot. Bij de <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1439228502995228.1073741828.1424452911139454&amp;type=1\">opening op 22 mei laatstleden<\/a> vertelde de topman over zijn plannen om <strong>in ons land twee nieuwe boetieks per jaar<\/strong> te openen, tenminste als de winkel in Waterloo een succes wordt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belgische primeur voor Waterloo Wat Lacoste en Fred Perry deden vanuit de tenniswereld, heeft Franck Mesnel klaargespeeld in de rugbywereld: een transformatie van sportkampioen tot kledingmerk. Mesnel lanceerde in 1987 met zijn ploegmaat Eric Blanc het Franse merk Eden Park, genaamd naar de thuisbasis van de All Blacks, de rugbykampioenen uit Auckland, Nieuw-Zeeland. Het was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eden Park opent eerste merkboetiek in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/eden-park-opent-eerste-merkboetiek-belgie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eden Park opent eerste merkboetiek in Belgi\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Belgische primeur voor Waterloo Wat Lacoste en Fred Perry deden vanuit de tenniswereld, heeft Franck Mesnel klaargespeeld in de rugbywereld: een transformatie van sportkampioen tot kledingmerk. Mesnel lanceerde in 1987 met zijn ploegmaat Eric Blanc het Franse merk Eden Park, genaamd naar de thuisbasis van de All Blacks, de rugbykampioenen uit Auckland, Nieuw-Zeeland. 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