{"id":59322,"date":"2022-07-06T17:54:41","date_gmt":"2022-07-06T15:54:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59322"},"modified":"2022-07-06T17:54:43","modified_gmt":"2022-07-06T15:54:43","slug":"zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\/","title":{"rendered":"Zangeres Camille wordt gezicht van JBC, ook in metaverse"},"content":{"rendered":"\n<p><strong>JBC <\/strong>gaat een langdurige samenwerking aan met de Vlaamse popzangeres Camille. De popster krijgt er een eigen collectie, die ook in de toekomstige virtuele JBC-winkel in metaverse-game <strong>Roblox <\/strong>zal hangen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meteen zes collecties<\/h2>\n\n\n\n<p>JBC kondigt twee nieuwigheden in \u00e9\u00e9n klap aan. Niet alleen cre\u00ebert popster Camille een kindercollectie voor de modeketen, de Belgische retailer pakt dit najaar ook uit met een eigen virtuele winkel op het populaire gameplatform Roblox. De collectie zal namelijk niet alleen te verkrijgen zijn in alle JBC-winkels, maar ook in de gloednieuwe JBC-wereld in het metaversum.<\/p>\n\n\n\n<p>De samenwerking met Camille \u2013 bekend van de televisieprogramma\u2019s LikeMe, The Masked Singer en Liefde voor Muziek \u2013 hoort er alvast een van jaren te worden. Er staan meteen zes collecties op stapel, in eerste instantie voor de kledingmaten 116 tot en met 164. De lancering in november valt niet toevallig samen met de start van een concertreeks van de jeugdige zangeres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Virtuele shop en concert<\/h2>\n\n\n\n<p>Tegelijk werkt de modeketen aan een eigen omgeving in Roblox, een erg populair onlinespelletjesplatform onder kinderen. Aangezien het gameplatform continu evolueert en iedereen er een eigen virtuele wereld kan cre\u00ebren, komt het dicht in de buurt van het \u201cmetaversum\u201d waar onder andere Facebookholding Meta van droomt. JBC bouwt er een virtuele winkel, een podium, verschillende spelletjes en een kids-community. Gamers kunnen er via spelletjes verzamelde punten inruilen voor digitale kledingstukken uit de Camille-collectie.<\/p>\n\n\n\n<p>Als \u201ckick-off\u201d geeft Camille in november een virtueel live-concert in de JBC-space op Roblox. \u201cDankzij een sensorpak zullen haar zang- en danstalenten live vertaald worden naar haar Roblox-avatar\u201d, klinkt het. Voor JBC is het niet de eerste stap in de metaverse. Eerder dit jaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jbc-opent-metaverse-winkel-fortnite\/\" target=\"_blank\" rel=\"noreferrer noopener\">opende het bedrijf al een winkel<\/a> en challenge in <strong>Fortnite<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JBC gaat een langdurige samenwerking aan met de Vlaamse popzangeres Camille. De popster krijgt er een eigen collectie, die ook in de toekomstige virtuele JBC-winkel in metaverse-game Roblox zal hangen.<\/p>\n","protected":false},"author":5,"featured_media":59323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[603],"people":[],"extra":[],"company":[311],"topic":[630,233],"region":[90],"class_list":["post-59322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-metaversum","company-jbc","topic-digitalisering","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zangeres Camille wordt gezicht van JBC, ook in metaverse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JBC gaat een samenwerking aan met Camille. 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De popster krijgt een eigen collectie, die ook in de virtuele JBC-winkel in Roblox zal hangen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T15:54:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T15:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Camille-JBC-samenwerking.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Zangeres Camille wordt gezicht van JBC, ook in metaverse\",\"datePublished\":\"2022-07-06T15:54:41+00:00\",\"dateModified\":\"2022-07-06T15:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Camille-JBC-samenwerking.webp\",\"keywords\":[\"Metaversum\"],\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/\",\"name\":\"Zangeres Camille wordt gezicht van JBC, ook in metaverse - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zangeres-camille-wordt-gezicht-van-jbc-ook-in-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Camille-JBC-samenwerking.webp\",\"datePublished\":\"2022-07-06T15:54:41+00:00\",\"dateModified\":\"2022-07-06T15:54:43+00:00\",\"description\":\"JBC gaat een samenwerking aan met Camille. 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