{"id":59575,"date":"2022-07-13T13:52:42","date_gmt":"2022-07-13T11:52:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59575"},"modified":"2022-07-14T09:47:25","modified_gmt":"2022-07-14T07:47:25","slug":"eerste-louis-delhaize-open-market-geopend-in-gembloux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-louis-delhaize-open-market-geopend-in-gembloux\/","title":{"rendered":"Eerste Louis Delhaize Open Market geopend in Gembloux"},"content":{"rendered":"\n

Op twee locaties test de groep Louis Delhaize<\/strong> een vernieuwende supermarktformule die \u2018shoppen\u2019 onderscheidt van \u2018kopen\u2019 en die duurzaamheid wil verzoenen met prijs. De eerste pilootwinkel opende dinsdag in Gembloux, de tweede volgt vrijdag in \u2019s-Gravenbrakel.<\/p>\n\n\n\n

Grondige oefening<\/h2>\n\n\n\n

De groep Louis Delhaize zet door met de ombouwoperatie die alle Match en Smatch-winkels in Belgi\u00eb onder de Louis Delhaize-vlag moet brengen. Een eerste pilootwinkel van de nieuwe formule voor de grotere supermarkten opende dinsdag in Gembloux. Vrijdag opent er al een tweede, in \u2019s-Gravenbrakel. Voorlopig gaat het nog om een test: een echte uitrol volgt pas na een grondige evaluatie van het concept.<\/p>\n\n\n\n

De retailer maakte een grondige oefening en ontwikkelde het nieuwe concept op basis van rondetafelgesprekken met klanten en medewerkers. Dat resulteerde in een formule die zich wil onderscheiden van andere supermarkten, onder andere door \u2018runshoppen\u2019 en \u2018funshoppen\u2019 uit elkaar te halen. Duurzaamheid en transparantie zijn een belangrijke focus, maar anderzijds zet de retailer ook stappen op het vlak van prijs en promotie.<\/p>\n\n\n\n

RetailDetail bezocht de winkel in Gembloux en sprak met exploitatiedirecteur Sabine Muller en marketingdirecteur St\u00e9phane Genicot. Een uitgebreid verslag met foto\u2019s vind je via deze link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Op twee locaties test de groep Louis Delhaize een vernieuwende supermarktformule die \u2018shoppen\u2019 onderscheidt van \u2018kopen\u2019 en die duurzaamheid wil verzoenen met prijs. De eerste pilootwinkel opende dinsdag in Gembloux, de tweede volgt vrijdag in \u2019s-Gravenbrakel.<\/p>\n","protected":false},"author":3,"featured_media":59576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[707,606],"topic":[264],"region":[90],"class_list":["post-59575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-louis-delhaize","company-match","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"\nEerste Louis Delhaize Open Market geopend in Gembloux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Op twee locaties test de groep Louis Delhaize een vernieuwende supermarktformule die \u2018shoppen\u2019 onderscheidt van \u2018kopen\u2019.\" \/>\n<meta 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