{"id":60472,"date":"2022-07-28T16:30:34","date_gmt":"2022-07-28T14:30:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60472"},"modified":"2022-07-28T18:02:53","modified_gmt":"2022-07-28T16:02:53","slug":"nestle-ziet-prijsinflatie-het-jaar-kapen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestle-ziet-prijsinflatie-het-jaar-kapen\/","title":{"rendered":"Nestl\u00e9 ziet prijsinflatie het jaar kapen"},"content":{"rendered":"\n

\u201cDe prijzen nemen het dit jaar over\u201d, geeft ook Nestl\u00e9<\/strong> toe. De FMCG-producent verhoogt de jaarverwachtingen na sterke groei, maar kan de inflatie toch niet helemaal bijbenen.<\/p>\n\n\n\n

Prijzen met 6,5% omhoog<\/h2>\n\n\n\n

Nestl\u00e9 haalde in eerste jaarhelft 8,1% meer vergelijkbare omzet. Reden genoeg om de omzetprognose voor het hele jaar meteen ook naar boven te herzien: de KitKat-maker verwacht nu een netto-omzetgroei van 7 tot 8%, in plaats van de eerder geraamde 5%.<\/p>\n\n\n\n

De groei is, zoals bij de meeste collega’s<\/a>, te danken aan de prijsstijgingen van de laatste maanden. In eerste helft van het jaar heeft Nestl\u00e9 de prijzen van zijn producten gemiddeld met 6,5% verhoogd. Ter vergelijking: de inflatie van de voedselprijzen in Belgi\u00eb bedraagt ondertussen al 9%.<\/p>\n\n\n\n

“De prijzen nemen het dit jaar over<\/a>, nu de inflatie zo sterk is”, reageert CEO Mark Schneider volgens de Financial Times. “Natuurlijk doen we er alles aan om consumenten te beschermen tegen stijgende prijzen, maar we moeten ook ons bedrijf beschermen.” De verkoopvolumes groeiden niettemin nog met 1,7%.<\/p>\n\n\n\n

Inflatie niet bij te houden<\/h2>\n\n\n\n

Consumenten schakelen slechts zeer beperkt over op goedkopere producten en vooral de verkoop voor onderweg zwol opnieuw aan na twee jaar coronabeperkingen. Nu mensen weer meer buitenkomen, naar kantoor en op restaurant gaan, stijgt de koffieverkoop sterk, net als de omzet van snoeprepen.<\/p>\n\n\n\n

Toch kan Nestl\u00e9 de stijgende kosten niet volledig compenseren met hogere prijzen. Het bedrijf boet licht marge in: de onderliggende operationele winstmarge daalde met een half procentpunt tot 16,9%, volgens Schneider als gevolg van vertragingen tussen kosteninflatie en prijsmaatregelen. Voor het hele jaar rekent de Purina-producent nu op een marge van 17%.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDe prijzen nemen het dit jaar over\u201d, geeft ook Nestl\u00e9 toe. De FMCG-producent verhoogt de jaarverwachtingen na sterke groei, maar kan de inflatie toch niet helemaal bijbenen.<\/p>\n","protected":false},"author":5,"featured_media":17048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[319],"topic":[88],"region":[],"class_list":["post-60472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-nestle","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nNestl\u00e9 ziet prijsinflatie het jaar kapen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u201cDe prijzen nemen het dit jaar over\u201d, geeft ook Nestl\u00e9 toe. 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