{"id":60595,"date":"2022-08-02T10:11:17","date_gmt":"2022-08-02T08:11:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60595"},"modified":"2022-08-02T17:56:33","modified_gmt":"2022-08-02T15:56:33","slug":"just-eat-takeaway-gaat-flitsbezorgen-in-thuisstad-gorillas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/just-eat-takeaway-gaat-flitsbezorgen-in-thuisstad-gorillas\/","title":{"rendered":"Just Eat Takeaway gaat flitsbezorgen in thuisstad Gorillas"},"content":{"rendered":"\n

Net nu flitsbezorgers inkrimpen, zet Just Eat Takeaway<\/strong> frontaal de aanval in. Het bedrijf gaat zelf flitsbezorgen, dan nog in Berlijn – de thuisbasis van Gorillas<\/strong>.<\/p>\n\n\n\n

Twee kilometer in 20 minuten<\/h2>\n\n\n\n

Just Eat Takeaway trekt naar het hol van de gorilla: de maaltijdbezorger lanceert een eigen boodschappenleverdienst \u2013 inclusief \u2018dark store\u2019 \u2013 in Berlijn, waar flitsbezorger Gorillas zijn thuishaven heeft. Het gaat volgens Just Eat Takeaway om een proef, nadat de groep in Canada een vergelijkbaar model, Skip Express Lane, landelijk heeft uitgerold.<\/p>\n\n\n\n

De dienst heet Lieferando Express en vertrekt vanuit een dark store (een voor het publiek gesloten supermarkt) in de buurt Charlottenburg. Consumenten kunnen er in eerst instantie binnen een straal van twee kilometer laten thuisleveren en het bedrijf mikt op een levertijd van ongeveer 20 minuten.<\/p>\n\n\n\n

Voor het aanbod werkt Lieferando Express rechtstreeks samen met een reeks lokale verkopers en bedrijven, waaronder een kombuchaproducent en koffiebrander. Just Eat Takeaway belooft meer dan duizend producten aan te bieden, ook huishoud- en babyproducten. Voor de levering rekent Lieferando (Express) op zijn bestaande koeriers.<\/p>\n\n\n\n

Hoop op netwerkeffecten<\/h2>\n\n\n\n

Just Eat Takeaway is niet alleen op zoek naar nieuwe groei, maar vooral naar winst<\/a>. Datat hoopt het bedrijf met de nieuwe tak \u2018convenience grocery\u2019 te bereiken. Interim-COO Andrew Kenny ziet het zo: \u201cKruidenierswaren en gemak vertegenwoordigen een extra marktkans die onze consumentenpropositie verder verbetert, netwerkeffecten en merkentrouw stimuleert, en de benutting van onze bezorgvloot verbetert. Na een succesvolle uitrol in Canada, zal de testwinkel in Berlijn ons meer inzicht geven in het marktpotentieel in Europa.\u201d<\/p>\n\n\n\n

De keuze is opmerkelijk, want flitsbezorger Gorillas is zich net uit verschillende markten aan het terugtrekken<\/a> omdat het niet tot winstgevende, duurzame groei komt. Ook is het nog maar de vraag of de ‘first-mover’ zich zomaar de kaas van het brood zal laten eten door de plotse nieuwkomer. Bijzonder is bovendien dat Just Eat en Gorillas in Spanje nota bene samenwerken<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Net nu flitsbezorgers inkrimpen, zet Just Eat Takeaway frontaal de aanval in. Het bedrijf gaat zelf flitsbezorgen, dan nog in Berlijn, de thuisbasis van Gorillas.<\/p>\n","protected":false},"author":5,"featured_media":60596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[430],"people":[],"extra":[],"company":[112],"topic":[198,197],"region":[177],"class_list":["post-60595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-flitsbezorgers","company-just-eat-takeaway","topic-e-commerce","topic-expansie","region-duitsland"],"acf":[],"yoast_head":"\nJust Eat Takeaway gaat flitsbezorgen in thuisstad Gorillas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Net nu flitsbezorgers inkrimpen, zet Just Eat Takeaway frontaal de aanval in. 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