{"id":60731,"date":"2022-08-04T17:41:42","date_gmt":"2022-08-04T15:41:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60731"},"modified":"2022-08-05T16:15:26","modified_gmt":"2022-08-05T14:15:26","slug":"alibaba-verkoopt-minder-spulletjes-gaat-voor-food","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/alibaba-verkoopt-minder-spulletjes-gaat-voor-food\/","title":{"rendered":"Alibaba verkoopt minder spulletjes, gaat voor food"},"content":{"rendered":"\n

Door de coronaperikelen in China bleef de omzet van Alibaba<\/strong> vorig kwartaal vlak. Het is de eerste keer ooit dat de e-commercereus niet groeit, maar toch is dat een pak beter dan verwacht.<\/p>\n\n\n\n

Gelukkig zijn er supermarkten<\/h2>\n\n\n\n

Alibaba haalde vorig kwartaal bijna exact evenveel omzet als een jaar geleden: 205 miljard yuan of net geen 30 miljard euro. Het is de eerste keer in de geschiedenis van het bedrijf dat er geen groei is. Toch overtreft het cijfer alle verwachtingen, aangezien China dit voorjaar nog steeds in de ban was van het coronavirus. Niet alleen werd daardoor minder geshopt, ook fabrieken sloten opnieuw en er waren bevoorradingsproblemen.<\/p>\n\n\n\n

De verkoop van non-food kreeg een flinke knauw: op online marktplaatsen Taobao en Tmall \u2013 de voornaamste webshops van de groep \u2013 daalde de omzet van fysieke goederen met 10%. Wel kon Alibaba dat grotendeels goedmaken met stijgende foodverkopen: online supermarkt Taocaicai<\/strong>, die consumenten toelaat boodschappen de volgende dag in een buurtpunt kunnen afhalen, groeide met meer dan 200% in het kwartaal.<\/p>\n\n\n\n

Ook de supermarkten van de groep haalden records online: bij de fysieke keten Freshippo gebeurden toch al 68% van de verkopen online. Alibaba wil daarom nog meer inzetten op het leveren van voeding en dagelijkse boodschappen. “In de toekomst richten we ons op het vergroten van ons aandeel<\/a> in de verschillende soorten consumentenuitgaven”, aldus CEO Daniel Zhang. In het hele retailsegment daalde de omzet zo uiteindelijk \u2018maar\u2019 met 1%.<\/p>\n\n\n\n

Blij met halvering winst<\/h2>\n\n\n\n

De nettowinst halveerde daarentegen nogmaals, terwijl die eind 2021 al was gedecimeerd<\/a>. Het nettoresultaat klokte af op 22,7 miljard yuan of 3,4 miljard euro. Toch hadden analisten op een nog lager winstcijfer gerekend. Alibaba meldt trots dat de meeste van zijn e-commerceplatformen, dankzij strikte kostencontrole en lagere investeringen<\/a>, minder verlieslatend zijn geworden.<\/p>\n\n\n\n

Voor de rest van het jaar rekent Alibaba op herstel, nu de corona-opflakkering achter de rug lijkt. Naarmate de logistiek normaliseerde, begonnen ook de verkopen zich eind mei te herstellen. “Na een relatief trage april en mei, zagen we in juni tekenen van herstel in al onze activiteiten”, zegt Zhang. Het bedrijf wil dit jaar verder zijn positie versterken op de beurs van Hongkong<\/a>, zeker nu een schrapping van de New Yorkse beurs dreigt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Door de coronaperikelen in China, bleef de omzet van Alibaba vorig kwartaal vlak. Het is de eerste keer ooit dan de e-commercereus niet groeit, maar toch is dat een pak beter dan verwacht.<\/p>\n","protected":false},"author":5,"featured_media":39508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[88,198],"region":[210],"class_list":["post-60731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","topic-bedrijfsresultaten","topic-e-commerce","region-china"],"acf":[],"yoast_head":"\nAlibaba verkoopt minder spulletjes, gaat voor food - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Door de coronaperikelen in China, bleef de omzet van Alibaba vorig kwartaal vlak. 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