{"id":60832,"date":"2022-08-09T11:33:13","date_gmt":"2022-08-09T09:33:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60832"},"modified":"2022-08-09T11:52:17","modified_gmt":"2022-08-09T09:52:17","slug":"unilever-worstelt-met-opstandig-ben-jerrys","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-worstelt-met-opstandig-ben-jerrys\/","title":{"rendered":"Unilever worstelt met &#8220;opstandig&#8221; Ben &#038; Jerry\u2019s"},"content":{"rendered":"\n<p>De relatie tussen ijsjesmerk <strong>Ben &amp; Jerry\u2019s<\/strong> en moederbedrijf <strong>Unilever<\/strong> zit onder het vriespunt. De weigering van Ben &amp; Jerry\u2019s om te verkopen in de door Isra\u00ebl bezette Palestijnse gebieden, leidt nu tot een bittere juridische strijd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cGeen geopolitiek\u201d<\/h2>\n\n\n\n<p>De liefde tussen Ben &amp; Jerry\u2019s en Unilever is al een tijdje flink bekoeld, maar is nu helemaal bevroren. In 2021 besloot het activistische ijsjesmerk dat het zijn producten <a href=\"https:\/\/www.haaretz.com\/israel-news\/2022-08-07\/ty-article\/.highlight\/ben-jerrys-the-israel-boycott-that-wont-quite-go-away\/00000182-6961-d9e1-a1ae-f9f3c19e0000\" target=\"_blank\" rel=\"noreferrer noopener\">niet langer wou verkopen in Palestijns-Isra\u00eblische conflictgebieden<\/a>, met name op locaties zoals de Westelijke Jordaanoever en Oost-Jeruzalem, die illegaal door Isra\u00ebl worden bezet.<\/p>\n\n\n\n<p>Ben &amp; Jerry\u2019s staat bekend om zijn sociale en politieke statements, onder andere over holebirechten en de Black Lives Matter-beweging, maar nu begaf het bedrijf zich toch op glad ijs. Hoewel de deal bij de overname door Unilever in 2000 stelde dat Ben &amp; Jerry\u2019s een eigen koers \u00e9n een onafhankelijke raad van bestuur mocht houden, liet Unilever-CEO Alan Jope duidelijk verstaan dat de rebelse zonen maar <a href=\"https:\/\/nypost.com\/2022\/07\/26\/unilever-boss-to-ben-jerrys-stay-out-of-geopolitics\/\" target=\"_blank\" rel=\"noreferrer noopener\">beter zwijgen over geopolitieke kwesties<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fundamentele merkwaarden<\/h2>\n\n\n\n<p>Om boze aandeelhouders en lobbygroepen tevreden te stellen, besloot Unilever Ben &amp; Jerry\u2019s te passeren en de merk- en distributierechten dan maar rechtstreeks aan de Isra\u00eblische licentiehouder te verkopen. Zo zou het ijs weer overal beschikbaar zijn. Ben &amp; Jerry\u2019s reageerde daar echter ziedend op en klaagde Unilever prompt daarop aan.<\/p>\n\n\n\n<p>Twee weken van <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-07-14\/ben-jerry-s-and-unilever-in-talks-over-israel-ice-cream-suit#xj4y7vzkg\" target=\"_blank\" rel=\"noreferrer noopener\">bemiddeling brachten geen zoden aan de dijk<\/a>. Integendeel, de gemoederen laaien hoog op nu het moederbedrijf in juli de <a href=\"https:\/\/www.telegraaf.nl\/financieel\/1301667853\/unilever-betaalt-bestuur-ben-jerry-s-niet-meer\" target=\"_blank\" rel=\"noreferrer noopener\">lonen van de opstandige bestuursleden heeft bevroren<\/a> om extra druk te zetten. Unilever zegt bovendien dat Ben &amp; Jerry\u2019s helemaal niet gemachtigd is om zijn eigen moeder \u2013 en enige aandeelhouder \u2013 aan te klagen. \u201cHet bestuur heeft enkel de <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/Unilever-Ben-Jerry-s-heeft-geen-macht-om-ons-aan-te-klagen\/10406361\" target=\"_blank\" rel=\"noreferrer noopener\">macht die haar expliciet gegeven is<\/a>\u201d, klinkt het tegenover de rechter. Maar Ben &amp; Jerry\u2019s is zelf ook niet over \u00e9\u00e9n nacht ijs gegaan en stelt dat Unilever <a href=\"https:\/\/www.wsj.com\/articles\/ben-jerrys-tells-court-that-unilever-could-undermine-its-social-mission-11659999125\" target=\"_blank\" rel=\"noreferrer noopener\">zijn fundamentele merkwaarden schendt<\/a>. Wordt dus vervolgd \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De relatie tussen ijsjesmerk Ben &#038; Jerry\u2019s en moederbedrijf Unilever zit onder het vriespunt. Ben &#038; Jerry\u2019s weigering om in door Isra\u00ebl bezette Palestijnse gebieden te verkopen, leidt nu tot een bittere juridische strijd.<\/p>\n","protected":false},"author":5,"featured_media":50170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[754],"region":[387],"class_list":["post-60832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever","topic-rechtszaak","region-azie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever worstelt met &quot;opstandig&quot; Ben &amp; Jerry\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben &amp; 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