{"id":61901,"date":"2022-09-01T10:27:50","date_gmt":"2022-09-01T08:27:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61901"},"modified":"2022-09-02T16:07:28","modified_gmt":"2022-09-02T14:07:28","slug":"esprit-wil-marktleiderschap-heroveren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/esprit-wil-marktleiderschap-heroveren\/","title":{"rendered":"Esprit wil marktleiderschap heroveren"},"content":{"rendered":"\n

Esprit<\/strong> sloot de eerste helft van het jaar met winst af, ook al was die een pak lager dan een jaar eerder. Toch gaat de modeketen weer resoluut voor uitbreiding en forse investeringen.<\/p>\n\n\n\n

Omzet en winst dalen<\/h2>\n\n\n\n

Na enkele moeilijke jaren tekent Esprit voor het tweede jaar op rij weer winst<\/a> op. De omzet daalde in de eerste helft van het jaar nochtans met 6% tot 3,62 miljard Hongkong dollar (460 miljoen euro), al was dat deels te wijten aan de zwakke euro: zonder wisselkoerseffecten kwam de omzet 2% hoger uit. Ook door een iets lagere brutomarge en de wisselkoerseffecten klokte de winst met 13 miljoen dollar (1,65 miljoen euro) uiteindelijk wel fors lager af dan een jaar eerder.<\/p>\n\n\n\n

Toch stelt Esprit onomwonden dat het bedrijf terug op het pad van duurzame groei is en marktleiderschap wil heroveren. CEO Pak William Eui Won zegt dat het modemerk – ondanks de uitdagingende eerste jaarhelft – blijvend positieve resultaten en winstgevende groei laat zien, die een solide basis vormen voor uitbreiding naar nieuwe markten. De onderneming wil ook \u201cblijven investeren als zich nieuwe kansen voordoen<\/a>\u201d, citeert FashionNetwork.<\/p>\n\n\n\n

Innovatiehub in Amsterdam<\/h2>\n\n\n\n

De investeringen komen nu al goed op gang: het bedrijf gaat onder meer een innovatiehub (Esprit Futura) in Amsterdam oprichten, lanceert onlineplatforms in Noord-, Centraal- en Zuid-Amerika en keert terug naar Azi\u00eb. Om het imago van het merk te verbeteren wil het label samenwerkingen aangaan met ontwerpers, influencers, andere merken en evenementen. Ook de Europese website moet verbeteren.<\/p>\n\n\n\n

“De terugkeer van Esprit naar Hongkong en Azi\u00eb maakt deel uit van de strategie\u00ebn om zich te herpositioneren als een alomtegenwoordig internationaal merk dat dicht bij haar klanten staat\u201d, aldus Pak William Eui Won. \u201cIn combinatie met verbeteringen aan het productaanbod, de marketing en de digitale content van Esprit is het de bedoeling het bedrijf weer op het goede spoor te krijgen om marktaandeel terug te winnen en te zorgen voor aanhoudende duurzame groei.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Esprit sloot de eerste helft van het jaar met winst af, ook al was die een pak lager dan een jaar eerder. Toch gaat de modeketen weer resoluut voor uitbreiding en forse investeringen.<\/p>\n","protected":false},"author":5,"featured_media":29798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[808],"topic":[88],"region":[387],"class_list":["post-61901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-esprit","topic-bedrijfsresultaten","region-azie"],"acf":[],"yoast_head":"\nEsprit wil marktleiderschap heroveren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Esprit sloot de eerste helft van het jaar met winst af, ook al was die een pak lager dan een jaar eerder. 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