{"id":6196,"date":"2014-06-27T07:11:20","date_gmt":"2014-06-27T07:11:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/hunkemoller-breidt-app-uit\/"},"modified":"2014-06-27T07:11:20","modified_gmt":"2014-06-27T07:11:20","slug":"hunkemoller-breidt-app-uit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/hunkemoller-breidt-app-uit\/","title":{"rendered":"Hunkem\u00f6ller breidt app uit"},"content":{"rendered":"<h2>Aanbiedingen op basis van voorkeuren<\/h2>\n<p>&#8220;De vernieuwde versie van de mobile app sluit goed aan bij onze CRM-strategie om <strong>onze klanten meer relevantie te bieden met op maat gesneden aanbiedingen<\/strong>. De nieuwe app stelt ons in staat om dat nu te doen op basis van klantvoorkeuren, aankoopgedrag \u00e9n locatie. Het mobiele kanaal is van groot belang voor een goed bereik onder onze doelgroep van jonge vrouwen&#8221;, zegt Robbert Visser, CRM Manager van Hunkem\u00f6ller.<\/p>\n<p>\u00a0<\/p>\n<p>Naast de nieuwe mogelijkheden om te communiceren werd het design ook volledig aangepast met meer aandacht voor merkbeleving, personalisatie en een goede gebruikerservaring. Twee jaar geleden lanceerde Hunkem\u00f6ller <strong>ook al een &#8216;mobile loyalty&#8217;-programma in de Benelux<\/strong>. De voorbije jaren werden er al enkele functies toegevoegd aan de app, zoals locatie-gebaseerde communicatie. Met de vernieuwing van zijn app neemt Hunkem\u00f6ller nu de volgende stap in het ontwikkelen van de mobiele communicatie met zijn klanten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aanbiedingen op basis van voorkeuren &#8220;De vernieuwde versie van de mobile app sluit goed aan bij onze CRM-strategie om onze klanten meer relevantie te bieden met op maat gesneden aanbiedingen. De nieuwe app stelt ons in staat om dat nu te doen op basis van klantvoorkeuren, aankoopgedrag \u00e9n locatie. Het mobiele kanaal is van groot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hunkem\u00f6ller breidt app uit - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/hunkemoller-breidt-app-uit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hunkem\u00f6ller breidt app uit - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aanbiedingen op basis van voorkeuren &#8220;De vernieuwde versie van de mobile app sluit goed aan bij onze CRM-strategie om onze klanten meer relevantie te bieden met op maat gesneden aanbiedingen. 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