{"id":6206,"date":"2014-06-30T08:58:25","date_gmt":"2014-06-30T08:58:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/einde-voor-jupiler-force\/"},"modified":"2014-06-30T08:58:25","modified_gmt":"2014-06-30T08:58:25","slug":"einde-voor-jupiler-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/einde-voor-jupiler-force\/","title":{"rendered":"Einde voor Jupiler Force"},"content":{"rendered":"<h2>Sterk geloof<\/h2>\n<p>AB InBev lanceerde Jupiler Force in 2011 en wilde toen mannen overtuigen dat het <strong>alcoholvrije bier evengoed smaakte als bier m\u00e9t alcohol<\/strong>. Het management geloofde toen heel sterk in het potenti\u00eble succes van Jupiler Force en in de zomer van 2012 werden ook nog enkele smaakvarianten, zoals sinaasappel, toegevoegd.<\/p>\n<p>\u00a0<\/p>\n<p>Bij de jaarcijfers van 2013 werd echter duidelijk dat Jupiler Force geen verkoopstopper was. &#8220;<a href=\"http:\/\/trends.knack.be\/economie\/bedrijven\/ab-inbev-stopt-met-jupiler-force\/article-normal-261525.html\" target=\"_blank\" rel=\"noopener\">Ik vind het geen mislukking<\/a>&#8220;, zei de directeur voor Belgi\u00eb Eric Lauwers toen: &#8220;het is vooral <strong>belangrijk dat we nieuwe marktsegmenten aanboren<\/strong>.&#8221; Nu wordt dus toch beslist om de productie stop te zetten, vanwege de mindere verkoop. Voorraden in de winkels worden nog verkocht en dan houdt het op voor Jupiler Force.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Nochtans bleek uit testen dat de Jupiler-consument op zoek was naar een verfrissend alcoholvrij alternatief. <strong>Het product scoorde bovendien goed tijdens de testfase<\/strong>&#8220;, duidt woordvoerder Natacha Schepkens, zo schrijft Trends. &#8220;Maar het succes bleef beperkt. Jupiler Force loste de interne doelstellingen niet in.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sterk geloof AB InBev lanceerde Jupiler Force in 2011 en wilde toen mannen overtuigen dat het alcoholvrije bier evengoed smaakte als bier m\u00e9t alcohol. Het management geloofde toen heel sterk in het potenti\u00eble succes van Jupiler Force en in de zomer van 2012 werden ook nog enkele smaakvarianten, zoals sinaasappel, toegevoegd. \u00a0 Bij de jaarcijfers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einde voor Jupiler Force - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/einde-voor-jupiler-force\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einde voor Jupiler Force - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sterk geloof AB InBev lanceerde Jupiler Force in 2011 en wilde toen mannen overtuigen dat het alcoholvrije bier evengoed smaakte als bier m\u00e9t alcohol. 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