{"id":62130,"date":"2022-09-06T11:02:30","date_gmt":"2022-09-06T09:02:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62130"},"modified":"2022-09-06T11:30:11","modified_gmt":"2022-09-06T09:30:11","slug":"mealhero-moet-de-boeken-neerleggen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mealhero-moet-de-boeken-neerleggen\/","title":{"rendered":"Mealhero moet de boeken neerleggen"},"content":{"rendered":"\n<p><strong>Mealhero <\/strong>heeft het faillissement aangevraagd. De leverancier van stoommaaltijden zat diep in de rode cijfers. De inboedel wordt geveild en een curator is aangesteld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top drie maaltijdboxen<\/h2>\n\n\n\n<p>De Gentse start-up Mealhero heeft op 31 augustus het faillissement aangevraagd. Een <a href=\"https:\/\/www.hln.be\/economie\/gentse-foodboxleverancier-mealhero-failliet-klanten-weten-van-niets~a3139f52\/\" target=\"_blank\" rel=\"noreferrer noopener\">curator zorgt voor de verdere afwikkeling<\/a>, zegt CEO Jeroen Spitaels aan Het Laatste Nieuws. Het handelsfonds wordt geveild door VH Auctions, maar de klanten zouden volgens de krant nog niet zijn verwittigd. Bestellen is via de site niet meer mogelijk.<\/p>\n\n\n\n<p>Mealhero beweerde nochtans in twee jaar tijd te zijn uitgegroeid tot \u201c\u00e9\u00e9n van de top 3 maaltijdboxen\u201d in Belgi\u00eb. Het idee van drie studenten van de Vlerick Business School bestond eruit diepvriesmaaltijden en -ingredi\u00ebnten aan huis te leveren, die consumenten eenvoudig kunnen opwarmen met een slimme stoomkoker. Dit toestel kunnen ze huren bij het bedrijf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2,5 miljoen euro verlies<\/h2>\n\n\n\n<p>Eind 2020 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hellofresh-competitor-mealhero-targets-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">haalde de start-up nog 2,5 miljoen euro op<\/a> en telde het team dertig medewerkers. Ook zetelden grote namen in de foodsector, zoals Jan Haspeslagh van Ardo en Peter Van Praet van Bavet, in de raad van bestuur. Maar alle ambities en groeigeld ten spijt, bleef de maaltijdleverancier zwaar verlieslatend. Vorig jaar liepen de overgedragen <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/start-up-mealhero-vraagt-faillissement-aan\/10411678\" target=\"_blank\" rel=\"noreferrer noopener\">verliezen op tot 2,5 miljoen euro<\/a> en had het bedrijf een negatief eigen vermogen, weet De Tijd.<\/p>\n\n\n\n<p>Staatssecretaris voor Consumentenbescherming Eva De Bleeker vraagt de curator gebruikers zo snel mogelijk te informeren over wat ze nu met hun stoomkoker moeten doen. Klanten raadt ze aan zich te registeren als schuldeiser, indien ze betaalde maaltijden niet hebben ontvangen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mealhero heeft het faillissement aangevraagd. De leverancier van stoommaaltijden zat diep in de rode cijfers. De inboedel wordt geveild en een curator is aangesteld.<\/p>\n","protected":false},"author":5,"featured_media":44827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[820],"topic":[703],"region":[185],"class_list":["post-62130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mealhero","topic-faillissement","region-oost-vlaanderen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mealhero moet de boeken neerleggen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mealhero heeft het faillissement aangevraagd. De leverancier van stoommaaltijden zat diep in de rode cijfers. 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