{"id":62337,"date":"2022-09-08T14:36:11","date_gmt":"2022-09-08T12:36:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62337"},"modified":"2022-09-08T17:30:53","modified_gmt":"2022-09-08T15:30:53","slug":"hoe-lucien-van-fietsen-een-service-industrie-wil-maken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/hoe-lucien-van-fietsen-een-service-industrie-wil-maken\/","title":{"rendered":"Hoe Lucien van fietsen een service-industrie wil maken"},"content":{"rendered":"\n

Fietsenketen Lucien<\/strong> wil de groeiende markt van \u2018urban mobility\u2019 veroveren. Binnenkort komt er e-commerce bij, maar ook fysieke expansie blijft cruciaal: alleen al in Brussel wil de keten er nog drie of vier winkels bij.<\/p>\n\n\n\n

\u201cWe walk the talk\u201d<\/h2>\n\n\n\n

Stap voor stap timmert Lucien aan de weg. \u201cVorig jaar hebben we het al aangekondigd: over vijf jaar willen we landelijke dekking en een omzet van honderd miljoen euro. We groeien daarbij van stad tot stad: eerst was Antwerpen aan de beurt, nu richten we de pijlen op Brussel\u201d, vertelt algemeen directeur Karl Lechat. \u201cWe walk the talk.\u201d<\/p>\n\n\n\n

In Antwerpen begon het met de overname van de keten iBike en ondertussen zijn er in het Brusselse al drie vestigingen, waaronder de recente overname van de bekende fietshersteller Velofixer<\/strong>. De fietsformule is nochtans piepjong: pas vorig jaar richtte autoverdeler D\u2019Ieteren<\/strong> de keten op om in te spelen op de groeiende vraag naar \u2018alternatief\u2019 vervoer, en dan met name de pijlsnelle opmars van elektrische fietsen.<\/p>\n\n\n\n

Op de RetailDetail Day op 22 september vertelt Lechat<\/a> hoe zijn keten zichzelf op de kaart zet. \u201cLucien is een gepassioneerde fietser die staat voor innovatie en dichtbij de mensen staat. Het is natuurlijk een verwijzing naar de bekende coureur Lucien Van Impe, maar ook naar Lucien D\u2019Ieteren, die echt wilde innoveren in het mobiliteitsverhaal. Het is een authentiek verhaal, waar werkelijk iemand achter zit.\u201d<\/p>\n\n\n\n

De fiets als dienst en oplossing<\/h2>\n\n\n\n

De keten zet in op de fiets als \u2018urban mobility\u2019-oplossing, wat betekent dat lokale verankering in de steden en bijkomende diensten essenti\u00eble onderdelen zijn. \u201cAls je fiets echt je vervoersmiddel is en je elke dag op je fiets zit, ga je niet naar een andere stad rijden voor een herstelling. Die mensen hebben vaak ook geen auto. In Brussel bieden we daarom ook buiten de winkel kleine diensten aan, zoals een \u2018bike wash\u2019. Volgend jaar lanceren we leasing en verzekeringsproducten.\u201d<\/p>\n\n\n\n

Maar je kunt service ook breder zien, meent Lechat. Zo huisvest de Brusselse winkel een testbaan van 1500 m\u00b2. Het winkelconcept voorziet ook in een speciale afleverzone, waar klanten hun nieuwe fiets komen ophalen. \u201cDe fietsen worden duurder. Als je een e-bike van duizenden euro\u2019s koopt, is het maar normaal dat die mooi onder een spot op een podium staat als je aankomt, en niet achter de toonbank weggemoffeld.\u201d<\/p>\n\n\n\n

In Brussel wil Lucien nog naar zes \u00e0 zeven winkels, waarna de volgende stad in het vizier komt. Ook tweedehands is een potenti\u00eble verdere uitbreiding. De zakelijke opportuniteit is alvast niet te onderschatten: \u201cNeem het Stroemer discovery plan, dan huur je een \u2018speed pedelec\u2019 voor een jaar voor 150 euro per maand. Daar tank je nog niet voor, en je hoeft geen 6.000 euro ineens op te hoesten. Nadien kunnen we die fiets tweedehands verkopen. Onze missie is zoveel mogelijk gelukkige fietsers op de weg zien.\u201d<\/p>\n\n\n\n

\n
Klik hier voor info en tickets voor de RetailDetail Day op 22\/09.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fietsenketen Lucien wil de groeiende markt van \u2018urban mobility\u2019 veroveren. Alleen al in Brussel wil Lucien er nog 3 \u00e0 4 winkels bij. Op de RetailDetail Day vertelt Karl Lechat hoe Lucien zichzelf op de kaart zet. <\/p>\n","protected":false},"author":5,"featured_media":62339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[833],"extra":[],"company":[357,358],"topic":[643,774],"region":[90],"class_list":["post-62337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","people-karl-lechat","company-dieteren","company-lucien","topic-interview","topic-retaildetail-day","region-belgie"],"acf":[],"yoast_head":"\nHoe Lucien van fietsen een service-industrie wil maken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fietsenketen Lucien wil de groeiende markt van \u2018urban mobility\u2019 veroveren. 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