{"id":62487,"date":"2022-09-12T14:02:49","date_gmt":"2022-09-12T12:02:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62487"},"modified":"2022-12-27T10:49:39","modified_gmt":"2022-12-27T09:49:39","slug":"lidl-voegt-fairtrade-koffie-aan-huismerkassortiment-toe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-voegt-fairtrade-koffie-aan-huismerkassortiment-toe\/","title":{"rendered":"Lidl voegt fairtrade koffie toe aan huismerkassortiment"},"content":{"rendered":"\n

Lidl<\/strong> gaat zijn fairtrade huismerk Way To Go vanaf 1 oktober uitbreiden met koffie. Twee soorten koffiebonen komen er rechtstreeks van vrouwelijke koffieboeren uit Honduras.<\/p>\n\n\n\n

Belgisch initiatief<\/h2>\n\n\n\n

Way To Go begon in 2019 met chocolade, maar breidt nu verder uit naar koffie. De discounter werkt hiervoor rechtstreeks samen met de vrouwelijke koffieboeren van de co\u00f6peratie Comsa in Honduras. Per verkocht pak koffiebonen geeft de supermarktketen 0,5 euro extra financiering voor de bonenteelt, bovenop de bestaande fairtradepremie.<\/p>\n\n\n\n

\u201cWe zijn heel trots dat ons eigen Way To Go!-merk aanslaat. Dat getuigt vooral van een bewustzijn \u00e9n een sterke wil om eerlijk te kopen bij onze klanten. We zijn dan ook blij dat we door het succes ons merk nu kunnen uitbreiden naar de koffiesector\u201d, aldus Isabelle Colbrandt, woordvoerster voor Lidl Belgi\u00eb & Luxemburg. Het merk ontstond in Belgi\u00eb, maar de duurzame chocolade is inmiddels in 26 landen<\/a> opgenomen in het assortiment.<\/p>\n\n\n\n

Investeren in klimaatverandering<\/h2>\n\n\n\n

Lidl investeert met de eerlijke koffie ook in verschillende projecten van de Comsa-co\u00f6peratie, zoals het duurzaam beheren van de koffieplantages, het aanpassen van het oogstproces aan de klimaatveranderingen en het verder diversifi\u00ebren van de inkomsten.<\/p>\n\n\n\n

\u201c44% van de kleinschalige koffieboeren leeft in armoede en verdient minder dan 3,20 dollar per dag\u201d, stelt Koen Van Troos van Fairtrade Belgium. \u201cTegelijk krijgen ze te maken met tal van uitdagingen zoals klimaatverandering, die ze maar moeilijk de baas kunnen door een gebrek aan middelen. Projecten als de Way to Go!-koffie zijn dan ook niet enkel belangrijk, eerder noodzakelijk om ervoor te zorgen dat koffieboeren een leefbaar inkomen krijgen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Het fairtrade huismerk Way To Go van Lidl biedt vanaf 1 oktober ook koffie aan. Twee soorten koffiebonen komen er rechtstreeks van vrouwelijke koffieboeren uit Honduras.<\/p>\n","protected":false},"author":5,"featured_media":62488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1067],"people":[],"extra":[],"company":[204],"topic":[],"region":[90,187],"class_list":["post-62487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-eerlijke-handel","company-lidl","region-belgie","region-luxemburg-land"],"acf":[],"yoast_head":"\nLidl voegt fairtrade koffie toe aan huismerkassortiment - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het fairtrade huismerk Way To Go van Lidl biedt vanaf 1 oktober ook koffie aan. 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