{"id":6296,"date":"2014-07-10T11:02:41","date_gmt":"2014-07-10T11:02:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-investeert-sterk-levering-voeding\/"},"modified":"2014-07-10T11:02:41","modified_gmt":"2014-07-10T11:02:41","slug":"google-investeert-sterk-levering-voeding","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-investeert-sterk-levering-voeding\/","title":{"rendered":"Google investeert sterk in levering voeding"},"content":{"rendered":"<h2>Inzetten op product search<\/h2>\n<p>Google <a href=\"http:\/\/recode.net\/2014\/07\/06\/inside-googles-big-plan-to-race-amazon-to-your-door\/\" target=\"_blank\" rel=\"noopener\">startte in 2013 al met Shopping Express<\/a>, waarmee klanten<strong> producten kunnen kopen bij lokale retailers via Google<\/strong>. Google zou nu fors willen investeren om de dienst ook wereldwijd uit te rollen.<\/p>\n<p>\u00a0<\/p>\n<p>Daarmee <strong>komt Google ook steeds meer in het vaarwater van Amazon<\/strong> te zitten. Amazon heerst momenteel immers in &#8216;product search&#8217;, een segment waar Google het minder doet. Consumenten die producten zoeken op Amazon, kunnen die daar immers ook onmiddellijk bestellen, iets wat bij Google momenteel nog niet echt mogelijk is. Als Google die functie toevoegt, dan kan het flink wat inkomsten van Amazon afromen.<\/p>\n<p>\u00a0<\/p>\n<p>Het grootste verschil met Amazon is de plaatsing van Google ten opzichte van kleine retailers. Amazon heeft zijn eigen warenhuizen en verkoopt de producten van daaruit zelf, terwijl <strong>Google enkel als tussenpersoon wil fungeren<\/strong> tussen klant en handelaar. Zo kan het de cirkel met advertenties ook compleet sluiten, door zowel retailers te laten betalen voor advertenties op de zoekpagina&#8217;s en vervolgens zelf ook voor de fulfilment te zorgen.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inzetten op product search Google startte in 2013 al met Shopping Express, waarmee klanten producten kunnen kopen bij lokale retailers via Google. Google zou nu fors willen investeren om de dienst ook wereldwijd uit te rollen. \u00a0 Daarmee komt Google ook steeds meer in het vaarwater van Amazon te zitten. Amazon heerst momenteel immers in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google investeert sterk in levering voeding - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-investeert-sterk-levering-voeding\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google investeert sterk in levering voeding - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Inzetten op product search Google startte in 2013 al met Shopping Express, waarmee klanten producten kunnen kopen bij lokale retailers via Google. Google zou nu fors willen investeren om de dienst ook wereldwijd uit te rollen. \u00a0 Daarmee komt Google ook steeds meer in het vaarwater van Amazon te zitten. 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