{"id":63157,"date":"2022-09-21T17:50:55","date_gmt":"2022-09-21T15:50:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63157"},"modified":"2022-09-22T10:30:30","modified_gmt":"2022-09-22T08:30:30","slug":"amerikanen-en-consumenten-lopen-de-europese-platformmarkt-onder-de-voet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amerikanen-en-consumenten-lopen-de-europese-platformmarkt-onder-de-voet\/","title":{"rendered":"Amerikanen en consumenten lopen de Europese platformmarkt onder de voet"},"content":{"rendered":"\n

De grootste onlinemarktplaatsen in Europa? Die zijn bijna allemaal Amerikaans. Platformen zijn al goed voor 60% van de Europese e-commerce over de landsgrenzen heen, en dat zal met de komst van nieuwe trends alleen maar groeien.<\/p>\n\n\n\n

Amazon versus AliExpress<\/h2>\n\n\n\n

Europeanen bestelden voor 237 miljard euro aan spullen in het buitenland, blijkt uit de derde editie van de “TOP 100 Cross-Border Marketplaces” door belangenorganisatie Cross-Border Commerce Europe. 59% daarvan gaat naar marktplaatsen, maar meer dan de helft is in handen van Amazon en eBay. Zij gingen in 2021 met respectievelijk 51 miljard euro en 25 miljard euro lopen. 34% van de marktplaatsen zijn niet-Europees: zij komen voornamelijk uit de Verenigde Staten.<\/p>\n\n\n\n

De top10 \u201cGlobal Cross-Border Marketplaces\u201d die in Europa actief zijn volgens CBCommerce:<\/p>\n\n\n\n

  1. Amazon (VS)<\/li>
  2. AliExpress (China)<\/li>
  3. eBay (VS)<\/li>
  4. Etsy (VS)<\/li>
  5. OLX (Nederland)<\/li>
  6. Discogs (VS)<\/li>
  7. Vinted (Litouwen)<\/li>
  8. Bandcamp (VS)<\/li>
  9. Uber Eats (VS)<\/li>
  10. Zalando (Duitsland)<\/li><\/ol>\n\n\n\n

    Consumenten nemen de retail over<\/h2>\n\n\n\n

    Hoewel de ranking van grootste spelers vrij stabiel blijft, ziet CBCommerce in 2021 wel een aantal trends opkomen. Zo maken \u2018Customisation On Demand\u2019-marktplaatsen opgang. Vijftien van de honderd grootste platformen bieden al op maat gemaakte goederen aan, zoals Helloprint, Qwertee en Depop. Met name in kunst, mode, ambacht en geschenken is ‘customisatie’ populair. Ook veilingmarktplaatsen, zoals 1stDibs en Catawiki, zijn nog steeds in opmars.<\/p>\n\n\n\n

    Tijdens de coronapandemie groeiden marktplaatsen met maar liefst 22%, gesteund door de sterke groei van platformen waar particulieren aan elkaar verkopen (groei van 41%) zoals Vinted of Tweedehands\/Marktplaats. Deze groei zal naar verwachting in 2022 doorzetten, tot platformen in 2025 uiteindelijk 65% van de internationale onlineverkoop in Europa uitmaken.<\/p>\n\n\n\n

    De elite van tweedehands<\/h2>\n\n\n\n

    In de tweedehandsmarkt ontwikkelt zich weliswaar een elite: eBay, Etsy (inclusief Depop) en Vinted domineren de kledingmarkt, met het Amerikaanse TheRealReal als leider in luxe. Hoewel liefst 44% van de bedrijven uit de lijst tweedehandsgoederen verkopen, is koploper eBay goed voor meer dan een derde van de brutomargewaarde van het hele segment. Toch verwacht CBCommerce de komende vijf jaar nog veel nieuwkomers. Ze zullen zelfs 66% van de top 100 voor hun rekening nemen, denkt de organisatie.<\/p>\n\n\n\n

    Bovendien duikt nog een nieuw segment op in de lijst van grootste platformen: als gevolg van de pandemie boekte voedselbezorging de afgelopen jaren records, waardoor Uber Eats nu voor het eerst de top 10 bereikte. Takeaway.com eindigde maar net buiten de top 10.<\/p>\n","protected":false},"excerpt":{"rendered":"

    De grootste onlinemarktplaatsen in Europa? Dat zijn bijna allemaal Amerikanen. Platformen zijn nochtans al goed voor 60% van de Europese e-commerce over de landsgrenzen heen. En dat zal met de komst van nieuwe trends alleen maar groeien.<\/p>\n","protected":false},"author":5,"featured_media":58406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[209,206,416,629,287],"topic":[198],"region":[91],"class_list":["post-63157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-alibaba","company-amazon","company-uber-eats","company-vinted","company-zalando","topic-e-commerce","region-europa"],"acf":[],"yoast_head":"\nAmerikanen en consumenten lopen de Europese platformmarkt onder de voet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De grootste onlinemarktplaatsen in Europa? Die zijn bijna allemaal Amerikaans. 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