Het vertroebelt ons imago<\/a>“, zei Plassat enkele maanden na zijn aanstelling. “Je ziet de concurrentie toch ook geen discountproducten onder hun eigen merknaam verkopen?”<\/p>\n\u00a0<\/p>\n
Carrefour Discount werd in 2009 ingevoerd door toenmalig CEO Lars Olofsson<\/strong>, die in 2012 ontslag nam. Zijn opvolger maakte snel duidelijk dat het discountmerk snel zou verdwijnen.<\/p>\n\u00a0<\/p>\n
Overigens verkopen de producten va Carrefour Discount ook niet bijzonder goed<\/strong>, vooral niet op thuismarkt Frankrijk. Daar heeft Carrefour immers minder te maken met de concurrentie van de discounters, maar is het des te meer verwikkeld in een prijzenslag met andere hypermarktketens, zoals E. Leclerc en Intermarch\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Plassat geen fan van discount De producten van Carrefour Discount zullen wel gewoon in de winkel te vinden blijven, maar Carrefour wil niet langer de indruk wekken dat Carrefour een minderwaardig merk is en haalt dus zijn eigen logo van de producten. “Het vertroebelt ons imago“, zei Plassat enkele maanden na zijn aanstelling. “Je ziet […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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