{"id":63974,"date":"2022-10-03T16:29:58","date_gmt":"2022-10-03T14:29:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63974"},"modified":"2022-10-03T17:51:34","modified_gmt":"2022-10-03T15:51:34","slug":"ab-inbev-stopt-dan-toch-productie-leffe-in-rusland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-stopt-dan-toch-productie-leffe-in-rusland\/","title":{"rendered":"AB InBev stopt dan toch productie Leffe in Rusland"},"content":{"rendered":"\n<p>De productie van het Belgische abdijbier <strong>Leffe<\/strong> in zeven Russische brouwerijen wordt opgeschort, meldt <strong>AB Inbev<\/strong>. De brouwer kwam deze zomer in diskrediet door een d\u00e9marche van <strong>Efes<\/strong>, de Turkse brouwer waarmee AB InBev in Rusland samenwerkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onderhandelingen lopen verder<\/h2>\n\n\n\n<p>Afgelopen zomer raakte bekend dat Efes <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/russische-leffe-bezorgt-ab-inbev-een-kater\/\">Leffe zou gaan brouwen in zeven Russische brouwerijen<\/a>. Dat leidde tot onbegrip en kritiek bij consumenten, nu steeds meer Westerse bedrijven Rusland verlaten omwille van de oorlog in Oekra\u00efne. AB InBev stond naar eigen zeggen echter machteloos: de brouwer heeft een aandeel van 50% in de joint venture met Efes en kan daardoor de beslissing van zijn partner niet blokkeren.<\/p>\n\n\n\n<p>Gesprekken om dat belang te verkopen, lopen nog maar hebben tot nu toe niet tot een doorbraak geleid. \u201cTerwijl die onderhandelingen worden voortgezet, is de productie van Leffe in Rusland opgeschort\u201d, laat de brouwer nu weten. Meer toelichting wil het bedrijf niet geven. Wat er precies aan de hand is, blijft dus onduidelijk. Mogelijk heeft Efes druk willen zetten op AB InBev, door het imago van Leffe te beschadigen. Maar ook dat is slechts giswerk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De productie van het Belgische abdijbier Leffe in zeven Russische brouwerijen wordt opgeschort, meldt AB Inbev. De brouwer kwam deze zomer in diskrediet door een d\u00e9marche van Efes, z\u2019n Turkse joint venture partner in Rusland. <\/p>\n","protected":false},"author":3,"featured_media":61521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[241],"topic":[],"region":[645],"class_list":["post-63974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ab-inbev","region-rusland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev stopt dan toch productie Leffe in Rusland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De productie van het Belgische abdijbier Leffe in zeven Russische 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