{"id":6426,"date":"2014-07-29T07:00:06","date_gmt":"2014-07-29T07:00:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/crocs-sluit-honderd-winkels\/"},"modified":"2014-07-29T07:00:06","modified_gmt":"2014-07-29T07:00:06","slug":"crocs-sluit-honderd-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/crocs-sluit-honderd-winkels\/","title":{"rendered":"Crocs sluit honderd winkels"},"content":{"rendered":"<h2>Crocks ziet winst 44 procent zakken<\/h2>\n<p>Crocs heeft een teleurstellend tweede kwartaal achter de rug: ondanks een stijging van de omzet met 3,6% tot 377 miljoen dollar (280 miljoen euro) daalde de winst van het bedrijf met 44% naar 19,7 miljoen dollar (15 miljoen euro).<\/p>\n<p>\u00a0<\/p>\n<p>Het bedrijf wijt de evolutie aan een foutgelopen diversificatie: Crocs koos er immers voor om ook modieuze schoenen op de markt te brengen, maar dat sloeg niet aan. De consument bleef het merk enkel vereenzelvigen met plastic schoenen die alleen thuis of in bepaalde werkomstandigheden konden worden gebruikt, maar niet mee om op de straat te lopen.<\/p>\n<p>\u00a0<\/p>\n<p>Crocs wil nu terug naar de oorsprong met plastic schoenen in allerlei kleuren. Daarbij wordt de Elite-lijn van meer modieuze schoenen geschrapt. Als gevolg van die ommezwaai worden ook 75 tot 100 van zijn zowat 600 winkels gesloten, gaat het aantal webwinkels van 21 naar 11 en worden 180 van de zowat 5.000 banen geschrapt.<\/p>\n<p>\u00a0<\/p>\n<p>De ingrepen moeten jaarlijks 10,3 miljoen dollar (8 miljoen euro) aan besparingen opleveren, zelfs als de omzet met 35 \u00e0 50 miljoen dollar (25 \u00e0 35 miljoen euro) zakt door de vermindering van het aantal winkels.\u00a0Voor dit jaar wordt al op 4 miljoen dollar (3 miljoen euro) gerekend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crocks ziet winst 44 procent zakken Crocs heeft een teleurstellend tweede kwartaal achter de rug: ondanks een stijging van de omzet met 3,6% tot 377 miljoen dollar (280 miljoen euro) daalde de winst van het bedrijf met 44% naar 19,7 miljoen dollar (15 miljoen euro). \u00a0 Het bedrijf wijt de evolutie aan een foutgelopen diversificatie: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crocs sluit honderd winkels - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/crocs-sluit-honderd-winkels\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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