{"id":65029,"date":"2022-10-18T15:25:10","date_gmt":"2022-10-18T13:25:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65029"},"modified":"2022-10-19T15:33:57","modified_gmt":"2022-10-19T13:33:57","slug":"in-beeld-mayerline-opent-fygitale-flagshipstore-in-antwerpen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-mayerline-opent-fygitale-flagshipstore-in-antwerpen\/","title":{"rendered":"In beeld: Mayerline opent \u2018fygitale\u2019 flagshipstore in Antwerpen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65031\" data-id=\"65031\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-1024x680.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-1024x680.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-768x510.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65033\" data-id=\"65033\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2-225x300.jpg 225w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65035\" data-id=\"65035\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3.jpg 722w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3-226x300.jpg 226w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"962\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65037\" data-id=\"65037\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4.jpg 720w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4-225x300.jpg 225w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65039\" data-id=\"65039\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5-225x300.jpg 225w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"936\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65041\" data-id=\"65041\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6-230x300.jpg 230w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"913\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65043\" data-id=\"65043\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7.jpg 720w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7-237x300.jpg 237w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"911\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65045\" data-id=\"65045\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8.jpg 722w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8-238x300.jpg 238w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"615\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65047\" data-id=\"65047\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10.jpg 725w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10-300x254.jpg 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Vandaag opent moderetailer <strong>Mayerline<\/strong> z\u2019n nieuwe flagshipstore in Antwerpen. Het winkelconcept verzoent fysieke en digitale elementen in een warme en uitnodigende belevingswereld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Schermen en QR-codes<\/h2>\n\n\n\n<p>In de Antwerpse Huidevetterstraat pakt Mayerline uit met een flagshipstore die een hotspot wil zijn voor elke vrouw met een maatje of een jaartje meer. De nieuwe winkel zet de collectie, het vakmanschap en de ambachtelijke kennis van het modelabel in de kijker. Nieuw is bijvoorbeeld de gratis retouchedienst Atelier Mayerline.<\/p>\n\n\n\n<p>Vooral opvallend is hoe het winkelconcept de rol van een fysiek winkelpunt in een fygitale shoppingwereld herdefinieert. Levensgrote beeldschermen tonen een digitale catwalk, inspiratiefilms en video\u2019s over de productie van de collectie in de ateliers. Via QR-codes in de etalage kunnen voorbijgangers online de stukken raadplegen die ze in de etalage zien. Tablets met \u2018shop-the-look\u2019-opties en digitale diensten als <em>click &amp; collect<\/em>, thuisbezorgen of <em>check &amp; reserve<\/em> maken al jaren deel uit van de omnichannelaanpak van Mayerline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Superieure winkelbeleving<\/h2>\n\n\n\n<p>\u201cWe hebben ontzettend ge\u00efnvesteerd in omnichannelservices die bedacht zijn vanuit diverse klanteninvalshoeken\u201d, zegt marketingmanager Katrien De Canni\u00e8re. \u201cIn Antwerpen komt dat samen in een superieure winkelbeleving die een natuurlijke <em>blend <\/em>van dat alles is. Hoeveel technische kennis en digitale gadgets we ook hebben; voor ons is het belangrijk dat dat op een bijna onzichtbare, vanzelfsprekende manier samenkomt in een omgeving waar het als shopper aangenaam toeven is.\u201d<\/p>\n\n\n\n<p>Mayerline viert dit jaar haar 65ste verjaardag en lanceert nu een campagne die onder het motto \u2018(B)older\u2019 verder bouwt op het &#8220;<em>age en body positivity<\/em>&#8220;-verhaal van het merk, dat al een tijd verkiest om uitsluitend met mature en realistische modellen te werken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vandaag opent moderetailer Mayerline z\u2019n nieuwe flagshipstore in Antwerpen. Het winkelconcept verzoent fysieke en digitale elementen in een warme en uitnodigende belevingswereld. <\/p>\n","protected":false},"author":3,"featured_media":65031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[662],"topic":[194,221],"region":[85],"class_list":["post-65029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-mayerline","topic-retail-design","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In beeld: Mayerline opent \u2018fygitale\u2019 flagshipstore in Antwerpen - RetailDetail BE<\/title>\n<meta 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