{"id":6579,"date":"2014-08-19T10:00:24","date_gmt":"2014-08-19T10:00:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/groupon-hoopt-merken-te-overtuigen-met-eigen-pagina\/"},"modified":"2014-08-19T10:00:24","modified_gmt":"2014-08-19T10:00:24","slug":"groupon-hoopt-merken-te-overtuigen-met-eigen-pagina","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/groupon-hoopt-merken-te-overtuigen-met-eigen-pagina\/","title":{"rendered":"Groupon hoopt merken te overtuigen met eigen pagina"},"content":{"rendered":"

Deals met grote merken<\/h2>\n

De pagina’s zullen later dit jaar gelanceerd worden<\/a> en zullen een hoop informatie bevatten over het bedrijf, zoals locaties en zelfs promoties die niet specifiek op Groupon staan, maar die wel te verkrijgen zijn op de website of de filialen van het merk.<\/p>\n

\u00a0<\/p>\n

Groupon heeft recentelijk al deals gesloten met grote merken als Starbucks, O2 en Harry Potter Studios en hoopt in de toekomst met nog meer merken van dat kaliber te werken, om zo ook het imago van Groupon op te krikken.<\/p>\n

\u00a0<\/p>\n

Nieuw design, nieuw doel<\/h2>\n

Dat maakt allemaal deel uit van een nieuwe strategie bij Groupon, waarbij het meer klanten naar zijn website wil lokken, zonder dat het daarvoor dagelijks mails met deals moet uitsturen – vooral omdat die tegenwoordig meer en meer in de spamfilter blijven hangen<\/a>.<\/p>\n

\u00a0<\/p>\n

Zo krijgen de website en de mobiele apps ook een nieuw design om ervoor te zorgen dat deals makkelijker vindbaar zijn en dat de website gebruiksvriendelijker wordt. Zo moet het aandeel bezoekers dat via de mailing komt verkleinen. Momenteel komt slechts tien procent van de bezoekers rechtstreeks naar de website, de rest komt na het aanklikken van een e-mail.<\/p>\n

\u00a0<\/p>\n

Groupon wil zich herpositioneren als een online marktplaats, in plaats van een plek voor dagelijkse deals: het wil dat consumenten eerst Groupon bezoeken wanneer ze een product willen kopen, daar waar ze nu wachten op een deal die hen aanspreekt. Het zal alle data die het doorheen de jaren heeft weten te verzamelen, gebruiken om het aanbod te personaliseren voor zijn leden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deals met grote merken De pagina’s zullen later dit jaar gelanceerd worden en zullen een hoop informatie bevatten over het bedrijf, zoals locaties en zelfs promoties die niet specifiek op Groupon staan, maar die wel te verkrijgen zijn op de website of de filialen van het merk. \u00a0 Groupon heeft recentelijk al deals gesloten met […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nGroupon hoopt merken te overtuigen met eigen pagina - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, 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