{"id":65819,"date":"2022-10-26T14:10:25","date_gmt":"2022-10-26T12:10:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65819"},"modified":"2022-10-26T15:40:05","modified_gmt":"2022-10-26T13:40:05","slug":"adidas-maakt-het-uit-met-kanye-ye-west","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-maakt-het-uit-met-kanye-ye-west\/","title":{"rendered":"Adidas maakt het uit met Kanye \u2018Ye\u2019 West"},"content":{"rendered":"\n<p><strong>Adidas<\/strong> verbreekt uiteindelijk dan toch de samenwerking met rapper Kanye West. De rapper oogstte flinke controverse met antisemitische uitspraken, maar de inzet voor het sportmerk was groot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goudhaantje toch de pan in<\/h2>\n\n\n\n<p>Er komt een einde aan de jarenlange \u2013 en lucratieve \u2013 samenwerking tussen (Kan)Ye en Adidas: sinds&nbsp;2015 werkten ze samen voor de <strong>Yeezy<\/strong>-lijn met erg gewilde sneakers en andere items, maar nu maakte de rapper het toch te bont. De samenwerking wordt per direct stopgezet en de Yeezy-divisie wordt opgeheven. Ook de productie stopt meteen.<\/p>\n\n\n\n<p>Ye werd de laatste weken al van platforms als Instagram en Twitter gegooid na expliciete antisemitische uitspraken. Modemerken <strong>Balenciaga<\/strong> en <strong>Gap<\/strong> trokken recent al de stekker uit hun samenwerkingen met de rapper\/provocateur. Adidas had Ye begin deze maand wel op het matje geroepen, nadat de rapper op de Parijse Fashion Week in kaptrui met het provocerend opschrift \u2018White Lives Matter\u2019 verscheen, maar aarzelde lang om te breken met het goudhaantje.<\/p>\n\n\n\n<p>De Yeezy-collectie zou goed zijn voor <a href=\"https:\/\/www.businessinsider.com\/adidas-kanye-west-ye-lose-profit-money-revenue-financial-estimate-2022-10\" target=\"_blank\" rel=\"noreferrer noopener\">8% van de inkomsten<\/a> bij Adidas, ofwel bijna 250&nbsp;miljoen dollar aan jaarlijkse omzet. Aangezien Adidas momenteel ondermaats presteert en al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-heeft-problemen-met-chinezen-activisten-voorraden-en-kanye-ye-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">drie winstwaarschuwingen op rij moest afkondigen<\/a>, viel de beslissing dus moeilijk. Toch was Adidas evenwel genoodzaakt een duidelijk standpunt in te nemen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas verbreekt de samenwerking met rapper Kanye West. De ex van Kim Kardashian oogstte flinke controverse met antisemitische uitspraken, maar de inzet voor het sportmerk was groot.<\/p>\n","protected":false},"author":5,"featured_media":65823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[351],"topic":[488],"region":[177],"class_list":["post-65819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","topic-marketing","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas maakt het uit met Kanye \u2018Ye\u2019 West - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas verbreekt de samenwerking met rapper Kanye West. De ex van Kim Kardashian oogstte flinke controverse met antisemitische uitspraken, maar de inzet voor het sportmerk was groot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-maakt-het-uit-met-kanye-ye-west\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas maakt het uit met Kanye \u2018Ye\u2019 West - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Adidas verbreekt de samenwerking met rapper Kanye West. 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