{"id":66549,"date":"2022-11-07T14:44:54","date_gmt":"2022-11-07T13:44:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66549"},"modified":"2022-11-08T16:10:27","modified_gmt":"2022-11-08T15:10:27","slug":"puma-topman-moet-rivaal-adidas-uit-het-slop-halen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/","title":{"rendered":"Puma-topman moet rivaal Adidas uit het slop halen"},"content":{"rendered":"\n<p><em>(Update) <\/em>Opmerkelijke transfer in de wereld van de sportmerken: Bj\u00f8rn Gulden, de CEO van <strong>Puma<\/strong>, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal <strong>Adidas<\/strong>. En dat ligt gevoelig\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opvallende overstap<\/h2>\n\n\n\n<p>&#8220;Mijn huidige contract met Puma loopt af op 31\/12\/22 en na negen jaar heb ik besloten niet te verlengen&#8221;, verklaart Bj\u00f8rn Gulden in een persbericht dat de sneakerfabrikant maandag uitstuurde. Puma heeft al een opvolger aangesteld: de huidige commercieel directeur Arne Freundt, die al meer dan tien jaar bij het bedrijf werkt, zal op 1\u00a0januari het stokje overnemen.<\/p>\n\n\n\n<p>Op zich geen opzienbarend nieuws, maar er is meer: Gulden is namelijk op weg om CEO te worden bij Adidas. Dat heeft het merk met de drie strepen na hardnekkige geruchten intussen bevestigd. Gezien de geschiedenis van beide bedrijven, is dat een erg opvallende overstap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grote rivaliteit<\/h2>\n\n\n\n<p>In&nbsp;1949 kregen de broers Adolf en Rudolf Dassler, die samen in Herzogenaurach de Dassler Schuhfabrik runden, slaande ruzie. De broers besloten elk hun eigen weg te gaan: Rudolf richtte het merk Puma op, Adolf ging verder met de naam Adidas. Beide bedrijven behielden hun hoofdzetel in dezelfde stad en de rivaliteit bleef groot, ook al zijn de merken vandaag niet meer in familiale handen: Adidas is beursgenoteerd en Puma is eigendom van Groupe Art\u00e9mis, een holding van de Franse zakenman Fran\u00e7ois Pinault.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goede beurt<\/h2>\n\n\n\n<p>Topman Gulden maakte bij Puma de afgelopen jaren een erg goede beurt: hij loodste het merk heelhuids door de turbulente coronaperiode en boekte vorig jaar zelfs <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/2021-was-pumas-best-year-ever\/\" target=\"_blank\" rel=\"noopener\">de beste resultaten ooit<\/a>: de omzet steeg in&nbsp;2021 met maar liefst 31,7%, de brutowinst zelfs met 166%. Dat kunstje mag hij nu overdoen bij Adidas, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-heeft-problemen-met-chinezen-activisten-voorraden-en-kanye-ye-west\/\" target=\"_blank\" rel=\"noopener\">dat een hachelijke periode beleeft<\/a> door moeilijkheden op de Chinese markt, bevoorradingsproblemen, de gevolgen van de inflatie en een pijnlijke breuk met influencer Kanye \u2018Ye\u2019 West.<\/p>\n\n\n\n<p>Beleggers zien de transfer in elk geval wel zitten: sinds het nieuws over de overstap bekend raakte, steeg de beurskoers van Adidas al met zowat 20%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opmerkelijke transfer in de wereld van de sportmerken: Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas. En dat ligt gevoelig\u2026 <\/p>\n","protected":false},"author":3,"featured_media":66550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[351,979],"topic":[478],"region":[177],"class_list":["post-66549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","company-puma","topic-managementwissel","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T13:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T15:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Puma-topman moet rivaal Adidas uit het slop halen\",\"datePublished\":\"2022-11-07T13:44:54+00:00\",\"dateModified\":\"2022-11-08T15:10:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shutterstock_1130647364.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/\",\"name\":\"Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shutterstock_1130647364.jpg\",\"datePublished\":\"2022-11-07T13:44:54+00:00\",\"dateModified\":\"2022-11-08T15:10:27+00:00\",\"description\":\"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shutterstock_1130647364.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shutterstock_1130647364.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puma-topman moet rivaal Adidas uit het slop halen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE","description":"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/","og_locale":"nl_NL","og_type":"article","og_title":"Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE","og_description":"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/","og_site_name":"RetailDetail BE","article_published_time":"2022-11-07T13:44:54+00:00","article_modified_time":"2022-11-08T15:10:27+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Puma-topman moet rivaal Adidas uit het slop halen","datePublished":"2022-11-07T13:44:54+00:00","dateModified":"2022-11-08T15:10:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/"},"wordCount":338,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/","name":"Puma-topman moet rivaal Adidas uit het slop halen - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","datePublished":"2022-11-07T13:44:54+00:00","dateModified":"2022-11-08T15:10:27+00:00","description":"Bj\u00f8rn Gulden, de CEO van Puma, verlaat het bedrijf na negen jaar om de leiding over te nemen bij aartsrivaal Adidas.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","width":1000,"height":667,"caption":"Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-topman-moet-rivaal-adidas-uit-het-slop-halen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Puma-topman moet rivaal Adidas uit het slop halen"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/shutterstock_1130647364.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/66549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=66549"}],"version-history":[{"count":5,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/66549\/revisions"}],"predecessor-version":[{"id":66634,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/66549\/revisions\/66634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/66550"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=66549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=66549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=66549"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=66549"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=66549"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=66549"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=66549"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=66549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}