{"id":66567,"date":"2022-11-08T09:05:02","date_gmt":"2022-11-08T08:05:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66567"},"modified":"2022-11-25T09:20:05","modified_gmt":"2022-11-25T08:20:05","slug":"online-groeien-met-technologie-de-metaverse-kan-nog-even-wachten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/online-groeien-met-technologie-de-metaverse-kan-nog-even-wachten\/","title":{"rendered":"Online groeien met technologie? \u201cHet metaversum kan nog even wachten\u201d"},"content":{"rendered":"\n

Retailers laten nog kansen liggen om de conversie in hun webshop te verhogen, de marges te verbeteren, retourzendingen te beperken of slim te personaliseren. Het hoeft nochtans geen hogere wiskunde te zijn, blijkt uit successen van Inno<\/strong>, Torfs<\/strong> en Neuhaus<\/strong>.<\/p>\n\n\n\n

Inzetten op online groei<\/h2>\n\n\n\n

Retailers helpen om technologie slimmer in te zetten: dat is de roeping van Kevin Van der Straeten, co-CEO bij digitaal agentschap FORWARD en \u00e9\u00e9n van de sprekers op de RetailDetail Night, op 24 november. Met zijn vijftien jaar retailervaring weet hij met welke hindernissen retailers te maken krijgen op weg naar online succes.<\/p>\n\n\n\n

\u201cBij FNG<\/strong> was ik verantwoordelijk voor alle e-commerceactiviteiten over de verschillende landen heen, zowel in Belgi\u00eb, Nederland als de Scandinavische landen. Los van de bekende problemen bij het bedrijf mag ik wel zeggen dat we online de laatste jaren erg sterk bezig waren bij merken als Brantano. Na het faillissement kreeg ik al snel telefoon van FORWARD \u2013 waar we klant waren \u2013 met de vraag om het agentschap te vervoegen, eerst als CTO, nu als co-CEO.\u201d<\/p>\n\n\n\n

FORWARD is een \u2018Salesforce-driven\u2019 agentschap: \u201cWe implementeren Salesforce op het vlak van e-commerce, marketingautomatisering en CRM. De hoofdmoot van onze klanten zijn retailers: in Belgi\u00eb gaat het bijvoorbeeld om Torfs, JBC<\/strong>, Neuhaus\u2026 Stuk voor stuk klanten die erg inzetten op online groei. We denken strategisch met hen mee.\u201d<\/p>\n\n\n\n

Hinderpalen<\/h2>\n\n\n\n

Het zijn retailers die online combineren met hun bestaande fysieke business. FORWARD verwaarloost de rol van de fysieke winkels in de klantreis immers niet. \u201cOmdat we ervaring hebben met retail, denken we omnichannel: hoe zet je click & collect op, hoe kan je mensen aanmoedigen om retours naar de winkel te brengen in plaats van ze per post op te sturen? Bij Torfs hebben we aanraakschermen in de winkels gebracht en faciliteren we mee het Torfs Ravotclub loyalty-platform\u2026\u201d<\/p>\n\n\n\n

Retailers lopen vaak tegen dezelfde hinderpalen aan, weet Van der Straeten: \u201cHoe kan ik mijn conversie verhogen? Hoe kan ik op een zinvolle manier gaan personaliseren? Hoe ik ervoor zorgen dat mijn klant bij een retour meteen een ander product kiest? Hoe leg ik de link tussen online en de fysieke winkel?\u201d<\/p>\n\n\n\n

Neuhaus bijvoorbeeld voorziet verschillende verzendmethodes in functie van de temperatuur. \u201cDat is niet zo complex om te bouwen, maar het heeft een heel grote impact op de klantervaring. Wanneer je chocolade verstuurt bij 40\u00b0 wil je niet dat de klanten chocolademelk ontvangen\u2026 Slimme technologie kan op basis van de weersvoorspelling de beste verzendmethode kiezen \u2013 bijvoorbeeld gekoeld.\u201d<\/p>\n\n\n\n

Kansen voor het grijpen<\/h2>\n\n\n\n

FORWARD hielp recent warenhuisketen Inno met de technische opzet van een marktplaats. \u201cDat was de juiste stap om hun businessmodel online te vertalen. De retailer heeft geen eenvoudige periode achter de rug, maar komt nu opnieuw positief in het nieuws. Ze waren zeker geen koploper, maar ze staan er nu wel. Dat is mooi om te zien.\u201d<\/p>\n\n\n\n

Waar het om draait: hoe kan je online groeien met technologie? En dat hoeft geen hogere wiskunde te zijn. \u201cNieuwe ontwikkelingen zoals de metaverse<\/em> zijn misschien wel ontzettend leuk en boeiend, maar voor de meeste retailers is dat nog een ver-van-hun-bedshow. Er liggen nog veel opportuniteiten voor het grijpen, die soms over het hoofd worden gezien. Op de RetailDetail Night ga ik enkele heel concrete cases brengen van verschillende retailers. Verhalen die ook bedrijven kunnen inspireren die geen Salesforce gebruiken.\u201d<\/p>\n\n\n\n

Kevin Van der Straeten spreekt op 24 november in het voorprogramma Gamechangers, waar je ook boeiende cases kan meemaken van onder andere brouwbelevingscentrum Brewmine en Cannabis-pionier Florapoint. Het avondprogramma van de extra feestelijke RetailDetail Night brengt enkele internationale sprekers, een panelgesprek met vijf Belgische retail CEO\u2019s, de RetailDetail Awards en een exquis netwerkdiner. Wie nog tickets wil bemachtigen, moet snel zijn: het event is bijna uitverkocht.<\/p>\n\n\n\n

\n
Klik hier voor meer info over de RetailDetail Night en om je tickets te bestellen.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Retailers laten nog kansen liggen om de conversie in hun webshop te verhogen, de marges te verbeteren, retourzendingen te beperken of slim te personaliseren. Het hoeft nochtans geen hogere wiskunde te zijn, blijkt uit successen van Inno, Torfs en Neuhaus. <\/p>\n","protected":false},"author":3,"featured_media":66587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[244,980,456],"topic":[198,894],"region":[],"class_list":["post-66567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-inno","company-neuhaus","company-torfs","topic-e-commerce","topic-retaildetail-night"],"acf":[],"yoast_head":"\nOnline groeien met technologie? \u201cHet metaversum kan nog even wachten\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Retailers laten nog kansen liggen om de conversie in hun webshop te verhogen, de marges te verbeteren, retourzendingen te beperken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/online-groeien-met-technologie-de-metaverse-kan-nog-even-wachten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online groeien met technologie? 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