{"id":6708,"date":"2014-09-02T08:40:02","date_gmt":"2014-09-02T08:40:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/zalando-lanceert-nieuwe-feed-website\/"},"modified":"2014-09-02T08:40:02","modified_gmt":"2014-09-02T08:40:02","slug":"zalando-lanceert-nieuwe-feed-website","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/zalando-lanceert-nieuwe-feed-website\/","title":{"rendered":"Zalando lanceert nieuwe &#039;feed&#039;-website"},"content":{"rendered":"<h2>Persoonlijke feed<\/h2>\n<p>Klanten die terecht komen op de nieuwe website zullen aan de hand van hun koop- en surfgedrag een gepersonaliseerde feed krijgen. Dat maakte Zalando bekend op een persconferentie in Berlijn, waar het ook de financi\u00eble cijfers van het eerste half jaar van 2014 voorlegde. Het bleef wel <a href=\"nl\/m-tail\/item\/19344-zalando-in-september-naar-de-beurs\" target=\"_blank\" rel=\"noopener\">stil omtrent de beursgang<\/a> die volgens bronnen ergens deze maand staat te gebeuren.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe website maakt deel uit van het nieuwe imago waar Zalando momenteel hard aan het werken is. Zo is het al afgestapt van de schreeuwerige reclame en hebben ook de verpakkingen een nieuwe look gekregen (zie foto). &#8220;We beginnen nu aan <a href=\"http:\/\/www.reuters.com\/article\/2014\/08\/28\/zalando-ipo-idUSL5N0QY0SR20140828\" target=\"_blank\" rel=\"noopener\">een nieuwe fase van merkcommunicatie<\/a>, van luid naar modebewust&#8221;, zegt Robert Gentz van Zalando.<\/p>\n<p>\u00a0<\/p>\n<p>Zalando maakte onlangs bekend dat het voor de <a href=\"nl\/m-tail\/item\/19373-sterk-eerste-half-jaar-voor-zalando\" target=\"_blank\" rel=\"noopener\">eerste keer winst had gemaakt <\/a>in de eerste zes maanden van het jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Persoonlijke feed Klanten die terecht komen op de nieuwe website zullen aan de hand van hun koop- en surfgedrag een gepersonaliseerde feed krijgen. Dat maakte Zalando bekend op een persconferentie in Berlijn, waar het ook de financi\u00eble cijfers van het eerste half jaar van 2014 voorlegde. Het bleef wel stil omtrent de beursgang die volgens [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando lanceert nieuwe &#039;feed&#039;-website - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/zalando-lanceert-nieuwe-feed-website\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando lanceert nieuwe &#039;feed&#039;-website - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Persoonlijke feed Klanten die terecht komen op de nieuwe website zullen aan de hand van hun koop- en surfgedrag een gepersonaliseerde feed krijgen. 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