voor normale modellen heeft gekozen<\/a>. Wij dragen hun ondergoed tenslotte. Die topmodellen hebben lingeriesetjes aan hun lijf die wij niet kunnen betalen”, zegt Annie Karssen, \u00e9\u00e9n van de modellen. “Ik ben het helemaal eens met de gedachte dat veel modellen op reclameposters geen realistisch beeld geven”, valt collega Pim Steemers haar bij.<\/p>\n\u00a0<\/p>\n
Zeeman lanceerde een tijdje geleden een oproep aan zijn klanten, met de vraag of zij het aandurfden om in ondergoed te poseren. Die oproep werd massaal beantwoord, want de keten kreeg meer dan 8.000 inzendingen binnen. Na een casting bleven er 90 ‘modellen’ over, die in de nieuwe reclamecampagne van Zeeman zullen te zien zijn.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
‘Ondergoed voor iedereen’ Het doel van de campagne is aan te tonen dat Zeeman ondergoed voor iedereen heeft. “Ik vind het leuk dat Zeeman voor normale modellen heeft gekozen. Wij dragen hun ondergoed tenslotte. Die topmodellen hebben lingeriesetjes aan hun lijf die wij niet kunnen betalen”, zegt Annie Karssen, \u00e9\u00e9n van de modellen. “Ik ben […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\n
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