{"id":67605,"date":"2022-11-25T11:12:17","date_gmt":"2022-11-25T10:12:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67605"},"modified":"2022-11-25T15:41:58","modified_gmt":"2022-11-25T14:41:58","slug":"albert-heijn-colruyt-kruidvat-en-ikea-in-de-prijzen-op-de-retaildetail-night","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/albert-heijn-colruyt-kruidvat-en-ikea-in-de-prijzen-op-de-retaildetail-night\/","title":{"rendered":"Albert Heijn, Colruyt, Kruidvat en IKEA in de prijzen op de RetailDetail Night"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67606\" data-id=\"67606\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1024x710.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1024x710.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-300x208.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-768x533.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-405x280.jpg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail.jpg 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67608\" data-id=\"67608\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1024x728.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1024x728.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-300x213.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-768x546.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail.jpg 1225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67610\" data-id=\"67610\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1024x671.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1024x671.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-300x196.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-768x503.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail.jpg 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67612\" data-id=\"67612\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail.jpg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Tijdens de feestelijke tiende RetailDetail Night werden gisteren de RetailDetail Awards en de award voor de Folder van het Jaar uitgereikt. Albert Heijn, Colruyt, Kruidvat en IKEA werden op het podium geroepen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beste folder<\/h2>\n\n\n\n<p>De uitreiking van de award voor Folder van het Jaar, een initiatief van BD Media, is een traditie op de RetailDetail Night. Aan de hand van criteria als creativiteit, call-to-action en uitstralen van vertrouwen koos de professionele jury dit jaar voor de folder van Albert Heijn als winnaar \u2013 al moet er bij vermeld dat het een <em>close call<\/em> was met Di en Delhaize. <\/p>\n\n\n\n<p>Ook meer dan 16.000 consumenten gaven een stem aan hun favoriet in vier categorie\u00ebn. Delhaize won bij de supermarkten, Action in de categorie Home &amp; DIY, tuin &amp; dier, MediaMarkt in Elektro &amp; telecom en Kruidvat in de categorie Beauty, lifestyle en merken. Voor het eerst werd ook de beste digitale folder bekroond: die award was ook voor Action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact op consumentengedrag<\/h2>\n\n\n\n<p>De vernieuwde RetailDetail Awards reikten we uit in samenwerking met de \u2018Brand Asset Valuator\u2019 (BAV) van WPP, het langstlopende en meest uitgebreide empirische consumentenonderzoek ter wereld. De awards bekronen merken met de sterkste impact op consumentengedrag op basis van drie grote factoren: (1) de merkwaarde van een retailer met als belangrijkste maatstaven differentiatie, relevantie, sympathie en bekendheid; (2) de mate waarin het imago van de retailer aansluit bij de kernwaarde van de categorie; (3) en finaal in welke mate de retailer geslaagd is, in het opbouwen van een loyale klantenbasis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Algoritme<\/h2>\n\n\n\n<p>\u201cElke retailer krijgt een score door een specifiek per award ontwikkeld algoritme met deze informatie als input. De winnaar is simpelweg de retailer met de hoogste score. Dat leek ons een eerlijke en objectieve basis om de awards uit te reiken\u201d, zegt Johan Hellemans van WPP.<\/p>\n\n\n\n<p>Twee weken geleden&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/dit-zijn-de-genomineerden-voor-de-retaildetail-awards\/\">maakten we de genomineerden al bekend<\/a>, nu kennen we de winnaars. De BAV Food Brand award 2022 ging naar Colruyt. In de categorie Fashion &amp; Beauty ging de prijs naar Kruidvat. IKEA won niet alleen de BAV Home &amp; Garden Brand award, maar ook de BAV Innovation Brand award. De BAV Impact Brand award was opnieuw voor Colruyt. Stuk voor stuk sterke retailmerken die het verschil maken.<\/p>\n\n\n\n<p>Zij ontvingen een unieke 3D-Award, ontworpen en geproduceerd door Dutch Deco Factory, een sterk groeiend bedrijf dat recent opgemerkte opdrachten realiseerde voor gereputeerde merken en personaliteiten als het Nederlandse koningshuis, Lady Gaga, Disney en Nike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tijdens de RetailDetail Night, afgelopen donderdag, werden de RetailDetail Awards uitgereikt, en de award voor de Folder van het Jaar. Albert Heijn, Colruyt, Kruidvat en IKEA werden op het podium <\/p>\n","protected":false},"author":3,"featured_media":67606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[123,201,211,1007,498],"topic":[894],"region":[],"class_list":["post-67605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-albert-heijn","company-colruyt","company-ikea","company-kruidvat","company-retaildetail","topic-retaildetail-night"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn, Colruyt, Kruidvat en IKEA in de prijzen op de RetailDetail Night - RetailDetail BE<\/title>\n<meta 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