{"id":67975,"date":"2022-11-30T10:01:54","date_gmt":"2022-11-30T09:01:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67975"},"modified":"2022-12-01T10:01:59","modified_gmt":"2022-12-01T09:01:59","slug":"in-beeld-aldi-opent-compact-winkelconcept-op-maat-van-brussel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-aldi-opent-compact-winkelconcept-op-maat-van-brussel\/","title":{"rendered":"In beeld: Aldi opent compact winkelconcept op maat van Brussel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67976\" data-id=\"67976\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-6.jpg 1435w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67978\" data-id=\"67978\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-7.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67980\" data-id=\"67980\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-8.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67984\" data-id=\"67984\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2-1024x640.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2-1024x640.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2-300x188.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2-768x480.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2-281x177.jpg 281w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-2.jpg 1521w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67986\" data-id=\"67986\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3-1024x671.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3-1024x671.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3-768x503.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-3.jpg 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67988\" data-id=\"67988\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4-1024x680.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4-1024x680.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4-768x510.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-4.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"933\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67990\" data-id=\"67990\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-5.jpg 636w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/aldi-bxl-5-205x300.jpg 205w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-68017\" data-id=\"68017\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Aldi-Elsene-opening.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Met een nieuw, compact winkelformaat wil <strong>Aldi<\/strong> d\u00e9 buurtsupermarkt van Brussel worden. De discounter heeft al minstens zes nieuwe projecten op de planning, samen goed voor een investering van 35&nbsp;miljoen euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stadswinkel met lage prijzen<\/h2>\n\n\n\n<p>Woensdagochtend opende Aldi zijn 23ste Brusselse winkel aan de Kroonlaan in Elsene, vlakbij de universiteitscampus. Met een oppervlakte van amper 600&nbsp;m\u00b2 is die maar half zo groot als een doorsnee moderne Aldi. Toch is dit geen aangepast City-concept: de discounter verkoopt hier zijn volledige assortiment van 1600&nbsp;referenties, maar dan op een beperkte oppervlakte. Zo speelt de retailer in op het koopgedrag van stedelingen, die vaker langs komen voor kleinere mandjes.<\/p>\n\n\n\n<p>Het aanbod in de stadswinkels is hetzelfde als elders, al is er in verhouding wat meer ruimte voor categorie\u00ebn als vers en halal. Met lage prijzen kan de discounter zich onderscheiden van andere gemakswinkels. \u201cIn stadswinkels van collega-foodretailers liggen de prijzen vaak hoger, maar niet bij ons\u201d, zegt Erik Winters, die de Aldi-centrale in Zemst leidt. \u201cWij hanteren als \u00e9\u00e9n van de weinigen nog nationale prijzen.\u201d Die lage prijzen in een proximiteitswinkel ziet Aldi dan ook als een unieke troef in Brussel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleinere winkelkarren<\/h2>\n\n\n\n<p>Omdat de beschikbare ruimte in het stadscentrum beperkt is, gaat Aldi er creatief mee om. Zo zet de winkelketen hier kleinere, smallere winkelkarren in. Daardoor kunnen ook de gangpaden wat smaller. Producten krijgen wat minder <em>facings<\/em>, de schappen zijn wel iets dieper om er meer voorraad in kwijt te kunnen. Er is geen vals plafond voor het ruimtegevoel, de klassieke diepvrieseilanden zijn vervangen door plaatsbesparende wandmeubels. Er zijn slechts drie kassa\u2019s, met een extra korte rolband. De stock bevindt zich in de kelder. Omdat stadsbewoners en studenten steeds minder de auto gebruiken, is de parking beperkt tot tien plaatsen.<\/p>\n\n\n\n<p>Aldi sluit niet uit dat dit compacte winkelconcept ook in andere steden wordt uitgerold, maar voorlopig ligt de focus op de hoofdstad. \u201cDit is een stad met een groeiende populatie. We zien veel potentieel, willen dichter bij de Brusselaar komen en d\u00e9 buurtsupermarkt van de hoofdstad worden,\u201d zegt expansiemanager Geert De Roy. Vooral in het zuiden en het oosten van de stad ziet hij nog mogelijkheden. Aldi bouwt hier nieuwe winkels, maar herontwikkelt ook bestaande panden, die plaats maken voor gemengde projecten.<\/p>\n\n\n\n<p>Concrete projecten voor de komende twee jaar heeft Aldi lopen in Schaarbeek (2), Evere, Eigenbrakel, Ukkel en Grimbergen. Samen zijn ze goed voor een investering van 35 miljoen euro. Niet al die nieuwe Brusselse Aldi-winkels zullen compact zijn: dat hangt van de lokale situatie af.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met een nieuw, compact winkelformaat wil Aldi d\u00e9 buurtsupermarkt van Brussel worden. De discounter heeft al minstens zes nieuwe projecten op de planning, samen goed voor een investering van 35 miljoen euro.<\/p>\n","protected":false},"author":3,"featured_media":67976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[197,264],"region":[178],"class_list":["post-67975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-expansie","topic-winkelconcept","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In beeld: Aldi opent compact winkelconcept op maat van Brussel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met een compact winkelformaat wil Aldi d\u00e9 buurtsupermarkt van Brussel worden. 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