{"id":68404,"date":"2022-12-06T20:02:10","date_gmt":"2022-12-06T19:02:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68404"},"modified":"2022-12-08T08:29:15","modified_gmt":"2022-12-08T07:29:15","slug":"dreamland-verhoogt-bezorgkosten-focus-op-click-collect","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/dreamland-verhoogt-bezorgkosten-focus-op-click-collect\/","title":{"rendered":"Dreamland verhoogt bezorgkosten: \u201cFocus op click &#038; collect\u201d"},"content":{"rendered":"\n<p>Om de stijgende energie- en loonkosten op te vangen, verhoogt <strong>Dreamland<\/strong> de bijdragen voor online bestellingen, zowel voor thuislevering als voor afhaling in winkels in andere ketens van de Colruyt-groep. Ook maakt de retailer keuzes in het online assortiment. \u201cDat is nodig om rendabel te blijven\u201d, zegt directeur Dieter Struye.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cClick2brick\u201d model<\/h2>\n\n\n\n<p>Begin volgend jaar verhoogt Dreamland het tarief voor bezorgen aan huis met \u00e9\u00e9n euro, van 4,99&nbsp;naar 5,99&nbsp;euro. Klanten die hun bestelling willen afhalen in een winkels van <strong>Colruyt<\/strong> of <strong>OKay<\/strong>, betalen voortaan een bijdrage van 2,99&nbsp;euro. Afhalen in een van de 48&nbsp;Dreamland-winkel wordt de enige gratis optie voor online bestellingen. &#8216;Click &amp; collect&#8217; vertegenwoordigt vandaag 5% van de omzet bij Dreamland. De retailer gaat er nog meer op focussen: vanaf volgend jaar zullen klanten de voorraad per winkel kunnen raadplegen voor ze een bestelling plaatsen. Dat moet de gebruikerservaring verbeteren.<\/p>\n\n\n\n<p>\u201cWe zijn qua historiek een fysieke retailer \u2013 en daarin zijn we ook marktleider \u2013 maar we hebben de laatste tien jaar ook een stevige webshop ontwikkeld. We evolueren naar een <em>click2brick<\/em>-model, waarbij we onze klanten inspireren en aantrekken via ons online kanaal, om ze uiteindelijk in onze winkels te kunnen verwelkomen\u201d, zegt Dieter Struye, directeur non-food bij <strong>Colruyt Group<\/strong>, aan RetailDetail. In die winkels zet Dreamland in op beleving en op zijn medewerkers om het verschil te maken met concurrenten als <strong>Amazon<\/strong> en <strong>bol.com<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keuzes maken<\/h2>\n\n\n\n<p>E-commerce is in Belgi\u00eb qua kosten geen evidentie, zegt Struye. \u201cIn de huidige context staat de cashflow onder druk. Daarom nemen we maatregelen in onze onlinebusiness. We maken daarbij ook enkele keuzes in ons aanbod: onze speerpunten blijven speelgoed, buitenspeelgoed en tuinmeubelen, maar sommige schoolartikelen bijvoorbeeld zal je niet meer online kunnen bestellen. Is het verantwoord om voor twee stiften het land rond te rijden? Het moet economisch \u00e9n maatschappelijk duurzaam zijn.\u201d<\/p>\n\n\n\n<p>De redenering achter de maatregelen ligt voor de hand: de kosten voor lonen en energie stijgen dramatisch. \u201cWe moeten proactief keuzes maken om rendabel te blijven\u201d, zegt Struye. Of de retailer niet bang is marktaandeel te verliezen? \u201cEr zal een impact zijn, maar we zien dat ongeveer 80% van onze klanten zowel online koopt als offline. Zij kennen de weg naar onze winkels, die vandaag trouwens opnieuw groeien. Uiteraard gaan we ook wat omzet en marktaandeel verliezen, aan klanten die gratis thuislevering handig vinden. Maar dat is omzet waar we geen geld aan kunnen verdienen. Als goede huisvader kunnen we ons dat niet permitteren.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om de stijgende energie- en loonkosten op te vangen, verhoogt Dreamland de bijdragen voor thuislevering en afhaalpunten. Ook maakt de retailer keuzes in het e-commerce-assortiment. \u201cDat is nodig om rendabel te blijven\u201d, zegt directeur Dieter Struye. <\/p>\n","protected":false},"author":3,"featured_media":68405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[141,1031],"topic":[198],"region":[90],"class_list":["post-68404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-colruyt-group","company-dreamland","topic-e-commerce","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreamland verhoogt bezorgkosten: \u201cFocus op click &amp; collect\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Om de stijgende energie- en loonkosten op te vangen, verhoogt Dreamland de bijdragen voor thuislevering en afhaalpunten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/dreamland-verhoogt-bezorgkosten-focus-op-click-collect\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreamland verhoogt bezorgkosten: \u201cFocus op click &amp; 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