{"id":68996,"date":"2022-12-15T16:41:40","date_gmt":"2022-12-15T15:41:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68996"},"modified":"2022-12-16T10:28:25","modified_gmt":"2022-12-16T09:28:25","slug":"casino-brengt-de-hard-in-harddiscount-terug-met-lp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/casino-brengt-de-hard-in-harddiscount-terug-met-lp\/","title":{"rendered":"Casino brengt de \u2018hard\u2019 in harddiscount terug met LP"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69035\" data-id=\"69035\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69038\" data-id=\"69038\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69040\" data-id=\"69040\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69042\" data-id=\"69042\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69044\" data-id=\"69044\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69046\" data-id=\"69046\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69048\" data-id=\"69048\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69050\" data-id=\"69050\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69052\" data-id=\"69052\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Geen kassa\u2019s, glijdende prijzen, geen folders en maar 2000\u00a0productreferenties. De Franse discountformule <strong>Leader Price<\/strong> maakt een comeback als <strong>LP<\/strong>, met een radicaal vernieuwd concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Folders noch A-merken<\/h2>\n\n\n\n<p>Leader Price komt terug in een nieuwe gedaante: merkeigenaar <strong>Casino<\/strong> test in het Franse Normanville de conceptwinkel LP, in \u00e9\u00e9n van de weinige overblijvende Leader Price-supermarkten. In\u00a02020 verkocht Casino <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-acquiert-les-567-magasins-francais-leader-price\/\" target=\"_blank\" rel=\"noreferrer noopener\">545\u00a0winkels van de discountformule<\/a> en drie magazijnen aan concurrent <strong>Aldi<\/strong>. De groep hield zo nog maar enkele vestigingen en de merkrechten over.<\/p>\n\n\n\n<p>Nu de hoge inflatie Fransen massaal in de armen van de discounters jaagt, ontwikkelt Casino toch weer een netwerk van discountwinkels. \u201cEr is <a href=\"https:\/\/www.mieuxvivre-votreargent.fr\/vie-pratique\/2022\/03\/08\/lp-leader-price-teste-un-nouveau-concept-encore-moins-cher\/\" target=\"_blank\" rel=\"noreferrer noopener\">een plaats te veroveren<\/a> in de hard-discount in Frankrijk\u201d, zegt projectmanager Thibault Zitoun aan Mieux Vivre, met een knipoog naar de dreigende komst van Russische harddiscounter <strong>Mere<\/strong>. Die komst ging op de valreep niet door, maar legde wel de kansen bloot.<\/p>\n\n\n\n<p>&#8220;Het idee begon met een observatie: budgetsupermarkten in Frankrijk zijn langzaam ge\u00ebvolueerd naar &#8216;soft discount&#8217;-winkels. De ambitie van Leader Price is om terug te keren naar de basis: een eenvoudig, universeel, transparant, effici\u00ebnt en verantwoord discountconcept voor zowel de producent als de consument en de retailer&#8221;, legt retaildesignbureau Minale uit, dat de look en feel van het nieuwe enseigne heeft ontworpen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Glijdende prijzen<\/h2>\n\n\n\n<p>De LP-supermarkt in het Normandische Normanville is 650\u00a0m\u00b2 groot en gaat prat op onklopbare prijzen, nog lager dan die van de concurrentie of minstens gelijk. Om dat te kunnen realiseren, moest op zoveel mogelijk kosten worden bespaard. Zo zijn er geen folders, een beperkte koopjeshoek, amper nationale merken (op <strong>Coca-Cola<\/strong> en de <strong>Ferrero<\/strong>-merken na) en een assortiment van slechts 2000\u00a0artikelen. Door het beperkte assortiment is niet alleen minder stockruimte nodig, er zijn ook minder out-of-stocks die leiden tot omzetverlies en minder rekken aan te vullen.<\/p>\n\n\n\n<p>Vernieuwend zijn bovendien de glijdende prijzen. Klanten kunnen producten los, in dozen of zelfs in een hele pallet kopen \u2013 de prijzen dalen naargelang het volume. Zo kost een kilo suikerklontjes 83\u00a0cent, voor een doos met zes kilo betaal je 79\u00a0eurocent per kilo en voor een pallet van 660\u00a0 kilo is de kiloprijs 75\u00a0cent. Zo kunnen ook verenigingen en restauranthouders er terecht. Het systeem werkt, want tien maanden na de opening van de prototypewinkel komt <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2022\/12\/13\/casino-relance-un-reseau-de-magasins-discount-sur-les-cendres-de-leader-price_6154167_3234.html\" target=\"_blank\" rel=\"noreferrer noopener\">10% van de omzet er van de verkoop per doos<\/a>, bericht Le Monde. Alle producten worden trouwens toch al op paletten uitgestald, net zoals bij Mere.<\/p>\n\n\n\n<p>Anders dan gewoonlijk, begint het klantentraject bij LP met de promotiezone, gaat het verder met grote artikelen en eindigt de shopper bij de verse producten. Traditionele kassa\u2019s zijn er evenmin: klanten scannen hun aankopen al shoppend met een scanner of hun smartphone, laten ze bij check-out in hun \u2013 groter dan normale \u2013 winkelkarren en hoeven pas over te laden in hun auto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LP van &#8220;Le Pouvoir&#8221;<\/h2>\n\n\n\n<p>Bijzonder zijn ook de affiches die aan klanten uitleggen hoe supermarktprijzen worden berekend. LP staat zo ook een beetje voor &#8220;Le Pouvoir&#8221;: het concept &#8220;moet de macht teruggeven aan de consument&#8221;, aldus de ontwerpers van Minale. Het concept richt zich ook niet enkel tot mensen die moeten bezuinigen. LP onderscheidt drie types klanten: consumenten die &#8220;tot zuinigheid worden gedwongen&#8221;, klanten die &#8220;tot zuinigheid worden aangezet&#8221; (die overconsumptie willen tegengaan door beter te kopen) en klanten die &#8220;loskomen van het consumentisme&#8221; (op zoek naar een eenvoudiger levensstijl).<\/p>\n\n\n\n<p>Al is nog lang niet zeker dat alle elementen van de testwinkel het halen. Het concept wordt maandelijks ge\u00ebvalueerd met een consumentenpanel en uiteindelijk is het aan franchisenemers om al dan niet met het LP-concept aan de slag te gaan. Dat doen ze, want er zouden al zeker een twaalftal vestigingen komen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geen kassa\u2019s, glijdende prijzen, geen promoties en maar 2.000 productreferenties. De Franse discountformule Leader Price maakt een comeback als LP, met een radicaal vernieuwd concept.<\/p>\n","protected":false},"author":5,"featured_media":69052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[489,1048],"topic":[264],"region":[89],"class_list":["post-68996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-casino","company-leader-price","topic-winkelconcept","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casino brengt de \u2018hard\u2019 in harddiscount terug met LP - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Geen kassa\u2019s, glijdende prijzen en maar 2.000 productreferenties. 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