{"id":69081,"date":"2022-12-16T15:33:10","date_gmt":"2022-12-16T14:33:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69081"},"modified":"2022-12-16T17:08:51","modified_gmt":"2022-12-16T16:08:51","slug":"ben-jerrys-delft-onderspit-in-strijd-met-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-delft-onderspit-in-strijd-met-unilever\/","title":{"rendered":"Ben &#038; Jerry\u2019s delft onderspit in strijd met Unilever"},"content":{"rendered":"\n<p><strong>Unilever<\/strong> kondigt aan dat het aanslepende juridisch conflict met dochterbedrijf <strong>Ben &amp; Jerry&#8217;s<\/strong>, over de verloop van de ijsjes in Palestijnse gebieden die Isra\u00ebl bezet houdt, is opgelost. Het lijkt er echter vooral op dat ijsjesmerk Ben &amp; Jerry\u2019s heeft moeten inbinden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toch op Westelijke Jordaanoever<\/h2>\n\n\n\n<p>Het conflict duurde meer dan een jaar, en eindigt nu in een wel erg karige mededeling: \u201cUnilever is verheugd te kunnen aankondigen dat het geschil met het onafhankelijke bestuur van Ben &amp; Jerry&#8217;s is opgelost.\u201d Meer wil het bedrijf niet kwijt, maar de Isra\u00eblische licentiehouder \u2013 en spilfiguur in de kwestie \u2013 wil dat wel.<\/p>\n\n\n\n<p>\u201cEr <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-12-15\/unilever-settles-israel-dispute-with-ben-jerry-s-board\" target=\"_blank\" rel=\"noreferrer noopener\">verandert niets aan de overeenkomst<\/a> die ik eerder dit jaar met Unilever heb gesloten\u201d, zegt Avi Zinger aan Bloomberg. De distributeur mag het Ben &amp; Jerry\u2019s-ijs zowel onder de Hebreeuwse als de Arabische merknaam in heel Isra\u00ebl en op de illegaal bezette Westelijke Jordaanoever \u201ctot ver in de toekomst\u201d blijven produceren en verkopen, klinkt het.<\/p>\n\n\n\n<p>Precies dat laatste wilde het ge\u00ebngageerde ijsmerk nochtans voorkomen. Meer zelfs, het was de basis van de hele strijd. Ben &amp; Jerry\u2019s, dat zich onder meer achter holebirechten en de Black Lives Matter-beweging schaart, besloot in 2021 dat het geen ijs meer zou verkopen in die bezette Palestijnse gebieden, die volgens internationaal recht illegaal bezet zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ijskoude douche voor Ben &amp; Jerry\u2019s?<\/h2>\n\n\n\n<p>Omdat die beslissing bij joodse investeerders heel zwaar viel, verkocht Unilever daarop de distributierechten in Isra\u00ebl op eigen houtje aan lokale licentiehouder. Dat druiste dan weer in <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-worstelt-met-opstandig-ben-jerrys\/\" target=\"_blank\" rel=\"noreferrer noopener\">tegen het onafhankelijke bestuursrecht \u00e9n het merkimago<\/a> vond het rebelse dochtermerk, dat Unilever voor de rechter sleepte.<\/p>\n\n\n\n<p>In een eerste rechtszaak werd Unilever <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-kan-israelische-verkoop-niet-tegenhouden\/\" target=\"_blank\" rel=\"noreferrer noopener\">in het gelijk gesteld<\/a>, maar in september probeerde Ben &amp; Jerry\u2019s <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-probeert-israelische-verkoop-nogmaals-te-stoppen\/\" target=\"_blank\" rel=\"noreferrer noopener\">de Isra\u00eblische verkoop nogmaals te stoppen<\/a>. Er blijkt nu een akkoord te zijn gevonden, maar op het eerste zicht niet een waarbij de ijsproducent zijn zin krijgt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever kondigt tevreden aan dat het aanslepende juridisch conflict met dochterbedrijf Ben &#038; Jerry&#8217;s is opgelost. Het lijkt erop dat ijsjesmerk Ben &#038; Jerry\u2019s heeft moeten inbinden.<\/p>\n","protected":false},"author":5,"featured_media":50170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[754],"region":[387],"class_list":["post-69081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever","topic-rechtszaak","region-azie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ben &amp; Jerry\u2019s delft onderspit in strijd met Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever kondigt aan dat het juridisch conflict met Ben &amp; Jerry&#039;s is opgelost. 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