{"id":69219,"date":"2022-12-20T12:38:21","date_gmt":"2022-12-20T11:38:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69219"},"modified":"2022-12-21T16:22:16","modified_gmt":"2022-12-21T15:22:16","slug":"justin-bieber-noemt-hm-kleding-rotzooi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/justin-bieber-noemt-hm-kleding-rotzooi\/","title":{"rendered":"Justin Bieber noemt ‘zijn’ H&M-kleding “rotzooi”"},"content":{"rendered":"\n

(update<\/strong>) Popster Justin Bieber vroeg zijn fans om de nieuwe H&M<\/strong>-collectie met zijn beeltenis te boycotten. Een nieuwe slag in het gezicht van de modegroep, die meteen zwichtte voor het jongerenidool.<\/p>\n\n\n\n

Vlammende posts<\/h2>\n\n\n\n

De beroemde popzanger Justin Bieber haalt op Instagram stevig uit naar H&M-groep. Die heeft een nieuwe collectie uit met foto\u2019s van het jeugdidool en stukjes songteksten op T-shirts, sweaters en hoodies. Bieber herhaalt echter tot drie keer toe dat hij de collectie niet heeft goedgekeurd.<\/p>\n\n\n\n

Meer zelfs, hij noemt de kledingstukken rotzooi (\u201ctrash\u201d) en roept zijn volgers op om ze niet te kopen. H&M-groep beweert van zijn kant nochtans dat alle geijkte procedures zijn gevolgd en dat er wel degelijk goedkeuring is voor de licentieproducten. <\/p>\n\n\n\n

Toch gaat de modereus quasi meteen overstag: “Uit respect voor de samenwerking en Justin Bieber hebben we de artikelen verwijderd”, laat de winkelketen daags nadien al weten.<\/p>\n\n\n\n

Nieuwe opdoffer<\/h2>\n\n\n\n

Waarom Bieber zo sterk tegen de collectie is gekant, is onduidelijk. In het verleden produceerde H&M immers al eerder collecties met verwijzingen naar Bieber. Er komt echter steeds meer kritiek op de fastfashionindustrie omwille van niet-duurzame praktijken. Zo vroegen The Rolling Stones recent nog een merchandisingcollectie bij Shein<\/strong> uit de rekken te halen<\/a> na controverse rond de werkomstandigheden in fabrieken. Steeds meer artiesten en influencers voelen dan ook de druk om zich uit te spreken. Of mogelijk bevallen de producten hem gewoon niet?<\/p>\n\n\n\n

Voor H&M is het in ieder geval een nieuwe opdoffer. Het aandeel is al een hele tijd in vrije val, CEO Helena Helmersson kondigde eind november aan 1500 banen te schrappen<\/a> en ook qua omzetgroei kan de Zweedse modereus rivaal Inditex maar niet bijbenen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Justin Bieber vroeg zijn fans om de nieuwe H&M-collectie met zijn beeltenis te boycotten. Een nieuwe slag in het gezicht van de modegroep, die meteen zwichtte voor het jongerenidool.<\/p>\n","protected":false},"author":5,"featured_media":33153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[526],"topic":[488],"region":[],"class_list":["post-69219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-marketing"],"acf":[],"yoast_head":"\nJustin Bieber noemt 'zijn' H&M-kleding "rotzooi" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Justin Bieber vroeg klanten de nieuwe H&M-collectie met zijn beeltenis te boycotten. 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