{"id":69245,"date":"2022-12-20T16:01:00","date_gmt":"2022-12-20T15:01:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69245"},"modified":"2022-12-20T17:47:28","modified_gmt":"2022-12-20T16:47:28","slug":"pieter-pot-bespaart-drie-miljoen-verpakkingen-en-zet-stap-naar-koelvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-bespaart-drie-miljoen-verpakkingen-en-zet-stap-naar-koelvers\/","title":{"rendered":"Pieter Pot bespaart drie miljoen verpakkingen en zet stap naar koelvers"},"content":{"rendered":"\n<p>De verpakkingsvrije onlinesupermarkt <strong>Pieter Pot<\/strong> heeft naar eigen zeggen afgelopen jaar ruim drie miljoen verpakkingen bespaard. De transitie naar een retail zonder verpakkingsafval moet echter nog sneller, zegt topman Jouri Schoemaker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Producenten moeten mee<\/h2>\n\n\n\n<p>In&nbsp;2022 wist Pieter Pot zijn klantenbestand te verdubbelen, van&nbsp;50.000 naar&nbsp;100.000. Daardoor kon de verpakkingsvrije webshop ruim drie miljoen verpakkingen besparen, het grootste aantal sinds de oprichting in&nbsp;2019. Volgens Schoemaker moet en kan de circulaire transitie evenwel nog veel sneller: \u201cWe moeten verpakkingsvrij of herbruikbare verpakkingen makkelijker maken voor de consument.\u201d<\/p>\n\n\n\n<p>Om de ambitie van de Europese Commissie waar te maken en de verpakkingsafvalberg in&nbsp;2040 met ruim \u00e9\u00e9n derde te verkleinen ten opzichte van&nbsp;2018, zullen producenten stappen moeten zetten richting duurzame materialen, recyclage en hergebruik. De wil is er, zegt hij: ook grote leveranciers zijn bereid om hun keten aan te passen aan het systeem van Pieter Pot. Onder andere Heinz, De Ruijter, Brinta en Autodrop hebben dit jaar (herbruikbare) bulkverpakkingen in gebruik genomen. Testen met andere grote merken zijn in volle gang. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ook gekoelde producten<\/h2>\n\n\n\n<p>Volgens Schoemaker zou het een stuk makkelijker worden als overal wordt gewerkt met herbruikbare verpakkingen met een standaard statiegeldregeling: \u201cAlleen dan wordt de uitzondering de regel. E\u00e9n oplossingsrichting is de bezorging en retour van statiegeldverpakkingen aan huis, zodat de consument niet hoeft te sjouwen met potten en bakjes \u00e9n men overal in Nederland en Belgi\u00eb gebruik kan maken van deze dienst, zonder afhankelijk te zijn van een fysieke verpakkingsvrije winkel in de buurt.\u201d<\/p>\n\n\n\n<p>Pieter Pot hoopt in&nbsp;2023 twee keer zoveel verpakkingen te besparen, om uit te komen op tien miljoen bespaarde verpakkingen sinds de oprichting. Het bedrijf wil bewijzen dat een circulair verpakkingsmodel financieel gezond kan zijn \u00e9n omarmd wordt door zowel consumenten, retailers als producenten. Een innovatie is alvast het aanbieden van gekoelde producten in een circulaire verpakking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De verpakkingsvrije onlinesupermarkt Pieter Pot heeft naar eigen zeggen afgelopen jaar ruim drie miljoen verpakkingen bespaard. Maar de transitie naar een retail zonder verpakkingsafval moet nog sneller, zegt topman Jouri Schoemaker.<\/p>\n","protected":false},"author":3,"featured_media":69246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[499],"topic":[273],"region":[324],"class_list":["post-69245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pieter-pot","topic-duurzaamheid","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pieter Pot bespaart drie miljoen verpakkingen en zet stap naar koelvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De verpakkingsvrije onlinesupermarkt 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