{"id":69261,"date":"2022-12-21T09:50:18","date_gmt":"2022-12-21T08:50:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69261"},"modified":"2022-12-22T09:41:09","modified_gmt":"2022-12-22T08:41:09","slug":"huismerken-stegen-sterker-in-prijs-dan-nationale-merken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/huismerken-stegen-sterker-in-prijs-dan-nationale-merken\/","title":{"rendered":"Huismerken stegen sterker in prijs dan nationale merken"},"content":{"rendered":"\n

Huismerken kenden het afgelopen jaar beduidend sterkere prijsstijgingen dan A-merken in Belgische supermarkten. De harddiscounters stegen het meest in prijs, Delhaize<\/strong> en Cora<\/strong> het minst. De prijskloof tussen A-merken en huismerken blijft wel aanzienlijk.<\/p>\n\n\n\n

Dubbel zo snel<\/h2>\n\n\n\n

In de periode van december 2021 tot eind november 2022 werden huismerken gemiddeld 10,34% duurder, de A-merken slechts 4,30%. Huismerken stegen afgelopen jaar dus twee keer sneller in prijs dan A-merken<\/a>, blijkt uit een analyse van databedrijf Daltix in De Standaard. Er zijn wel verschillen per supermarktketen. Bij Cora werden merken 3,17% duurder, huismerken 12,06%. Bij Delhaize stegen merken met 4,21%, huismerken met 8%. Colruyt<\/strong> zag zijn huismerken 8,19% stijgen, de A-merken met 7,64%.<\/p>\n\n\n\n

Wanneer je de prijsevoluties van merken en huismerken samentelt, dan stegen de prijzen het meest bij harddiscounters Aldi<\/strong> (+13,99%) en Lidl<\/strong> (+13,09%). Bij Delhaize (+4,66%) en Cora waren de globale prijsstijgingen het kleinst. Bij Colruyt bedroeg de stijging 7,76%.<\/p>\n\n\n\n

Kloof verkleint niet<\/h2>\n\n\n\n

Er is een logische verklaring voor de sterke prijsstijgingen bij huismerken: in verhoudingen wegen elementen als grondstoffen en energie voor de producten zwaarder door in de prijs, omdat ze geen marketingkosten maken. Toch wordt de prijskloof tussen huismerken en A-merken niet kleiner: \u201cHet prijsverschil tussen het goedkoopste gamma (zoals Everyday) en A-merken bedraagt circa 70%. Als een merkartikel dan 5% duurder wordt en het goedkope artikel 10%, is de kloof niet verkleind\u201d, zegt inkoopdirecteur Geert Roels van Colruyt aan de krant.<\/p>\n\n\n\n

Dit jaar zetten supermarktketens sterk in op hun goedkopere huismerken om de koopkracht van hun klanten te ondersteunen. Delhaize bijvoorbeeld voerde prijsverlagingen door voor zo\u2019n 500 huismerkproducten<\/a>, de \u2018Kleine Leeuwtjes\u2019, Carrefour lanceerde een reeks reclamespots waarin klanten de uitdaging aangaan om een maand lang enkel huismerken te kopen, en Lidl pakte uit met zeer confronterende prijsvergelijkingen<\/a> tussen huismerken en A-merken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Huismerken kenden het afgelopen jaar beduidend sterkere prijsstijgingen dan A-merken. De harddiscounters stegen het meest in prijs, Delhaize en Cora het minst. De prijskloof tussen merken en private label blijft aanzienlijk. <\/p>\n","protected":false},"author":3,"featured_media":35031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203,201,931,196,204],"topic":[589],"region":[90],"class_list":["post-69261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-colruyt","company-cora","company-delhaize","company-lidl","topic-prijsconcurrentie","region-belgie"],"acf":[],"yoast_head":"\nHuismerken stegen sterker in prijs dan nationale merken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Huismerken kenden het afgelopen jaar beduidend sterkere prijsstijgingen dan A-merken. 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