{"id":69577,"date":"2022-12-28T13:42:26","date_gmt":"2022-12-28T12:42:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69577"},"modified":"2022-12-29T10:55:27","modified_gmt":"2022-12-29T09:55:27","slug":"vroegere-lidl-topman-wordt-baas-superunie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/vroegere-lidl-topman-wordt-baas-superunie\/","title":{"rendered":"Vroegere Lidl-topman wordt baas Superunie"},"content":{"rendered":"\n<p>Boudewijn van den Brand, tot april 2022 CEO van <strong>Lidl<\/strong> Belgi\u00eb, gaat de Nederlandse inkooporganisatie <strong>Superunie<\/strong> leiden. Hij neemt er de fakkel over van Dick Roozen, die op 30&nbsp;april met pensioen gaat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kwart van de markt<\/h2>\n\n\n\n<p>Roozen stond vijftien jaar lang aan het hoofd van de organisatie, maar nu is het \u201ctijd om <a href=\"https:\/\/retailtrends.nl\/news\/68464\/superunie-krijgt-nieuwe-algemeen-directeur\" target=\"_blank\" rel=\"noreferrer noopener\">het stokje over te dragen<\/a> aan de volgende generatie\u201d, deelt de afscheidnemende topman mee aan Retailtrends. Die &#8220;nieuwe generatie&#8221; blijkt Boudewijn van den Brand te zijn, een oudgediende van Lidl in de Benelux. Van den Brand was twintig jaar bij de supermarktketen actief, waarvan de afgelopen acht jaar als CEO van Lidl Belgi\u00eb en Luxemburg. In april&nbsp;2022 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ceo-boudewijn-van-den-brand-leaves-lidl-belgium\/\" target=\"_blank\" rel=\"noopener\">vertrok hij bij de discountketen<\/a>.<\/p>\n\n\n\n<p>Het samenwerkingsverband Superunie verzamelt elf regionale supermarktketens in Nederland, waaronder <strong>Plus<\/strong>, <strong>Spar<\/strong>, <strong>Dirk<\/strong>, <strong>Nettorama<\/strong> en <strong>Hoogvliet<\/strong>. Ook <strong>Jan Linders<\/strong> was er lid, maar die keten gaat nu <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jan-linders-gaat-op-in-albert-heijn\/\" target=\"_blank\" rel=\"noopener\">verder onder de Albert Heijn-vlag<\/a>. De ketens <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/waarom-het-nederlandse-foodretaillandschap-aan-hoog-tempo-consolideert\/\" target=\"_blank\" rel=\"noopener\">kopen samen in om prijscompetitief te blijven<\/a>, maar blijven aan de voorkant zelfstandig en behouden hun lokale identiteit. De Superunie-ketens vertegenwoordigen zo een kwart van de Nederlandse markt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boudewijn van den Brand, tot april 2022 CEO van Lidl Belgi\u00eb, gaat de Nederlandse inkooporganisatie Superunie leiden. Hij neemt er de fakkel over van Dick Roozen, die met pensioen gaat.<\/p>\n","protected":false},"author":5,"featured_media":18590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[204,1070],"topic":[478],"region":[113],"class_list":["post-69577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","company-superunie","topic-managementwissel","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vroegere Lidl-topman wordt baas Superunie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Boudewijn van den Brand, tot april CEO van Lidl Belgi\u00eb, gaat inkooporganisatie Superunie leiden. 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