{"id":69780,"date":"2023-01-03T15:21:40","date_gmt":"2023-01-03T14:21:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69780"},"modified":"2023-01-03T17:42:24","modified_gmt":"2023-01-03T16:42:24","slug":"intermarche-by-mestdagh-debuteert-woensdag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/intermarche-by-mestdagh-debuteert-woensdag\/","title":{"rendered":"\u201cIntermarch\u00e9 by Mestdagh\u201d debuteert woensdag"},"content":{"rendered":"\n

Woensdagochtend heropenen de overgenomen Carrefour<\/strong> Market-winkels van Groupe Mestdagh<\/strong> met een nieuw uithangbord op de gevel: ze heten voortaan \u201cIntermarch\u00e9<\/strong> by Mestdagh\u201d. Wat verandert er verder?<\/p>\n\n\n\n

Bijzondere ondernemingsraad<\/h2>\n\n\n\n

Nadat de Franse supermarktgroep Intermarch\u00e9 in november groen licht kreeg van de Belgische mededingingsautoriteit<\/a> voor de overname van 86 supermarkten van Carrefour-franchisepartner Groupe Mestdagh, gaat de integratie nu \u00e9cht van start. Op 1, 2 en 3 januari bleven de overgenomen winkels dicht om de overstap te maken van Carrefour Market naar Intermarch\u00e9: de Carrefour-producten verdwijnen al sinds december tegen grote kortingen uit de rekken en op de gevels hangt nu een uithangbord \u201cIntermarch\u00e9 by Mestdagh\u201d. Medewerkers plaatsten de afgelopen dagen 3.500 nieuwe producten van Intermarch\u00e9 in de rekken. De kassasystemen werden eerder al vervangen.<\/p>\n\n\n\n

Verder blijft voorlopig veel bij het oude in de winkels: de openingsuren blijven ongewijzigd, de franchisenemers en de medewerkers blijven aan boord, net als bijvoorbeeld de uitbestede slagerijafdelingen (zoals Dufrais). Ook voor de medewerkers in de ge\u00efntegreerde filialen verandert er (voorlopig) niets, al blijft het afwachten: op 9 januari is een bijzondere ondernemingsraad gepland. Dan zal het personeel eindelijk meer vernemen over de toekomstplannen van de nieuwe eigenaar, en over hun statuut. In tegenstelling tot Mestdagh had Intermarch\u00e9 immers tot nu toe geen ge\u00efntegreerde filialen in Belgi\u00eb: alle eerdere winkels zijn franchisewinkels, die onder een ander paritair comit\u00e9 vallen. De ongerustheid hierover bij de medewerkers was de afgelopen maanden groot, wat onder andere tot stakingsacties leidde<\/a>.<\/p>\n\n\n\n

Naar Brussel en Vlaanderen<\/h2>\n\n\n\n

Met de overname krijgt Intermarch\u00e9 er dus in \u00e9\u00e9n klap 86 Belgische winkels bij, bovenop de 77 bestaande filialen. De nieuwe groep heeft nu 163 winkels, goed voor meer dan 225.000 m\u00b2 aan winkelruimte, en realiseert een gezamenlijke omzet van 1,432 miljard euro. Dat is goed voor een marktaandeel van 12,4% in Walloni\u00eb en Brussel.<\/p>\n\n\n\n

Bovendien verschijnt de keten nu voor het eerst in Brussel, met verkooppunten in het centrum, Vorst, Ukkel, Sint-Gillis, Anderlecht, Sint-Jans-Molenbeek, Jette. Ook hebben de Musketiers voortaan twee winkels in Vlaanderen, namelijk in Aarschot en Tienen. Eerdere pogingen van de groep om voet aan de grond te krijgen in Vlaanderen waren niet succesvol.<\/p>\n\n\n\n

Intermarch\u00e9 bevestigde meermaals geen winkels te zullen sluiten, al bestaat er hier en daar toch twijfel: op verschillende locaties bevindt de overgenomen Mestdagh-winkel zich immers vlakbij een bestaande Intermarch\u00e9, wat op termijn moeilijk houdbaar lijkt. Voor sommige winkels is het overigens de vierde naamsverandering in goed twintig jaar tijd: ze gingen van het oorspronkelijke enseigne Super M eind jaren 1990 over naar Champion, het uithangbord van de Franse groep Promod\u00e8s. Die fuseerde later met Carrefour, waarna de supermarkten werden omgebouwd naar de formule Carrefour Market, en nu volgt dus Intermarch\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Woensdagochtend heropenen de overgenomen Carrefour Market-winkels van Groupe Mestdagh met een nieuw uithangbord op de gevel: ze heten voortaan \u201cIntermarch\u00e9 by Mestdagh\u201d. Wat verandert er verder? <\/p>\n","protected":false},"author":3,"featured_media":69785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44,43],"company":[87,624,625],"topic":[281],"region":[90],"class_list":["post-69780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","extra-plus","company-carrefour","company-intermarche","company-mestdagh","topic-overname","region-belgie"],"acf":[],"yoast_head":"\n\u201cIntermarch\u00e9 by Mestdagh\u201d debuteert woensdag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Woensdagochtend heropenen de overgenomen Carrefour Market-winkels van Groupe Mestdagh als \u201cIntermarch\u00e9 by Mestdagh\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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