{"id":70006,"date":"2023-01-06T11:30:50","date_gmt":"2023-01-06T10:30:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70006"},"modified":"2023-01-09T12:10:30","modified_gmt":"2023-01-09T11:10:30","slug":"kazidomi-verdubbelt-in-omvang-met-baby-overname","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kazidomi-verdubbelt-in-omvang-met-baby-overname\/","title":{"rendered":"Kazidomi verdubbelt in omvang met baby-overname"},"content":{"rendered":"\n<p>De Belgische biowebshop <strong>Kazidomi<\/strong> doet een nieuwe overname: de specialist in gezonde voeding koopt <strong>B\u00e9b\u00e9 au naturel<\/strong>, een Franse e-commercespeler in natuurlijke babyproducten. Door die acquisitie wordt Kazidomi dubbel zo groot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franse overnametocht<\/h2>\n\n\n\n<p>Kazidomi is op overnametocht, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/kazidomi-80-our-subscribers-are-france\/\" target=\"_blank\" rel=\"noopener\">vooral dan op de Franse markt<\/a>. Een halfjaar geleden <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biowebshop-kazidomi-neemt-franse-concurrent-smartfooding-over\/\" target=\"_blank\" rel=\"noopener\">werd <strong>Smartfooding<\/strong> al een prooi<\/a>, net als kinderproductenspecialist <strong>Graine de bonne sant\u00e9<\/strong>, en nu haalt de retailer een nieuwe slag thuis met B\u00e9b\u00e9 au naturel. Dat meldt de website LSA.<\/p>\n\n\n\n<p>Door het Franse team van B\u00e9b\u00e9 au naturel te integreren binnen Kazidomi, zal het bedrijf in omvang verdubbelen. De Belgen zien verder ook veel synergiemogelijkheden: niet alleen is B\u00e9b\u00e9 au naturel goed voor meer dan 100.000&nbsp;orders per jaar in Frankrijk, het assortiment kan ook de voedings- en cosmeticagamma\u2019s van Kazidomi versterken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moment van levenskeuzes<\/h2>\n\n\n\n<p>Kersverse ouders en hun kind(eren) zijn bovendien een interessante doelgroep. \u201cHet krijgen van een kind is een belangrijk moment in iemands leven, een <a href=\"https:\/\/www.lsa-conso.fr\/kazidomi-specialiste-du-bio-et-du-bien-etre-en-ligne-rachete-l-e-commercant-bebe-au-naturel,427829\" target=\"_blank\" rel=\"noopener\">moment waarop men al zijn keuzes heroverweegt<\/a> en waar verantwoord consumeren vaak vanzelfsprekend wordt\u201d, zegt Kazidomi-oprichtster Emna Everard.<\/p>\n\n\n\n<p>De expansie is opvallend, omdat bio net in de hoek zit waar de klappen vallen. Na de groei tijdens de coronapandemie viel de vraag snel terug. Consumenten besparen, terwijl de bioverkopers worstelen met de stijgende kosten. Dat leidde al tot faillissementen en consolidatie op de markt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biowebshop Kazidomi doet een belangrijke overname: de Belgische specialist in gezonde voeding koopt in Frankrijk B\u00e9b\u00e9 au naturel.<\/p>\n","protected":false},"author":5,"featured_media":47927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[722],"topic":[281],"region":[90,89],"class_list":["post-70006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kazidomi","topic-overname","region-belgie","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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