{"id":70395,"date":"2023-01-12T14:10:06","date_gmt":"2023-01-12T13:10:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70395"},"modified":"2023-01-12T14:41:24","modified_gmt":"2023-01-12T13:41:24","slug":"delhaize-verstuurt-de-helft-minder-papieren-folders","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-verstuurt-de-helft-minder-papieren-folders\/","title":{"rendered":"Delhaize verstuurt de helft minder papieren folders"},"content":{"rendered":"\n<p>Voortaan verstuurt <strong>Delhaize<\/strong> wekelijks nog slechts 1,6&nbsp;miljoen papieren folders, in plaats van de gebruikelijke drie miljoen exemplaren. Niet enkel een duurzame besparing op papier en CO2-uitstoot, maar ook goed voor de verkoopcijfers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mix van kanalen<\/h2>\n\n\n\n<p>Elke donderdag valt bij 68% van de Belgische gezinnen de Delhaize-folder in de brievenbus. Dat verandert: na een testproject van een jaar in verschillende regio\u2019s en winkels is de retailer overtuigd dat een gedeeltelijke overstap naar een digitale aanpak werkt. Veel klanten verkiezen digitale communicatie, blijkt uit klantgegevens in het Superplus-getrouwheidsprogramma. Daarom bezorgt Delhaize binnenkort wekelijks nog maar half zoveel folders.<\/p>\n\n\n\n<p>Daarmee bespaart de retailer jaarlijks 1.672&nbsp;ton papier en 1.170&nbsp;ton CO2-uitstoot. Uit de testfase blijkt ook een positieve impact op de verkoopcijfers. De papieren folder verdwijnt echter niet. Delhaize gelooft in een mix van kanalen: digitaal voor wie dat wenst, papier voor wie nog niet helemaal mee is met de digitalisering. Ook in de winkels blijven papieren promofolders beschikbaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europese trend<\/h2>\n\n\n\n<p>Delhaize is lang niet de enige retailer die de folderbedeling optimaliseert: een jaar geleden stopte <strong>Carrefour<\/strong> met de verspreiding van ongeadresseerde reclamefolders <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-end-distribution-paper-leaflets-paris-and-lyon\/\">in Parijs en Lyon<\/a>. Ook in Belgi\u00eb test de foodretailer de impact van digitalisering. Hypermarktketen <strong>Cora<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/sterven-folders-uit-lidl-cora-en-rewe-stoppen-ermee\/\">stopt er in Frankrijk deze maand mee<\/a>. In de Nederlandse provincie Utrecht bedeelt <strong>Lidl<\/strong> vanaf deze maand geen papieren folders meer. Het Duitse <strong>Rewe<\/strong> stopt er komende zomer mee.<\/p>\n\n\n\n<p>Waarom retailers dit doen, ligt voor de hand: de kosten voor papier zijn enorm sterk gestegen. Steden heffen bovendien taksen op ongeadresseerde reclame. Steeds meer mensen hebben een \u2018nee-sticker\u2019 op de brievenbus en verkiezen digitale communicatie. Ook duurzaamheid is een sterk argument.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voortaan verstuurt Delhaize wekelijks nog slechts 1,6 miljoen papieren folders, in plaats van de gebruikelijke drie miljoen exemplaren. Niet enkel een duurzame besparing op papier en CO2-uitstoot, maar ook goed voor de verkoopcijfers. <\/p>\n","protected":false},"author":3,"featured_media":70396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[196],"topic":[273,488],"region":[90],"class_list":["post-70395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-duurzaamheid","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize verstuurt de helft minder papieren folders - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-verstuurt-de-helft-minder-papieren-folders\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize verstuurt de helft minder papieren folders - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Voortaan verstuurt Delhaize wekelijks nog slechts 1,6 miljoen papieren folders, in plaats van de gebruikelijke drie miljoen exemplaren. 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