{"id":70863,"date":"2023-01-20T14:19:34","date_gmt":"2023-01-20T13:19:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70863"},"modified":"2023-01-20T17:48:12","modified_gmt":"2023-01-20T16:48:12","slug":"diageo-koopt-filipijnse-luxerum-don-papa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/diageo-koopt-filipijnse-luxerum-don-papa\/","title":{"rendered":"Diageo koopt Filipijnse luxerum Don Papa"},"content":{"rendered":"\n<p><strong>Diageo<\/strong> neemt <strong>Don Papa Rum<\/strong> over, een luxueuze rum uit de Filipijnen. De holding boven <strong>Johnnie Walker<\/strong> en <strong>Smirnoff<\/strong> denkt dat rum sterk groeipotentieel heeft in de premiummarkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ontluikend segment <\/h2>\n\n\n\n<p>Drankengroep Diageo wil verder \u2018premiumiseren\u2019 en koopt in dat kader Don Papa Rum. Die donkere rum werd in&nbsp;2012 gelanceerd en is momenteel verkrijgbaar in dertig landen, met Frankrijk, Duitsland en Itali\u00eb als grootste markten. Als \u00e9\u00e9n van de eerste in het snelgroeiende \u2018super-premium plus\u2019-segment tekende het merk de afgelopen vijf jaar een jaarlijkse omzetgroei van 29% op.<\/p>\n\n\n\n<p>Diageo betaalt nu al 260&nbsp;miljoen euro voor de rum, maar daar kan tegen 2028 nog maximaal 177,5&nbsp;miljoen euro bijkomen, afhankelijk van hoe succesvol de overname blijkt. Oprichter Stephen Carroll zal betrokken blijven bij het merk. De overname wordt gefinancierd uit bestaande kasreserves en zal naar verwachting nog in de eerste helft van dit jaar worden afgerond.<\/p>\n\n\n\n<p>Don Papa Rum is vernoemd naar Papa Isio, een van de leidende figuren van de Filipijnse revolutie aan het eind van de negentiende eeuw. De voorman op een suikerplantage zou een cruciale rol hebben gespeeld in de bevrijding van het eiland Negros van de Spaanse overheersing. De rum wordt dan ook op dat eiland gedistilleerd en gerijpt in Amerikaanse eiken vaten, met de Negros-suikerriet als basis voor de drank.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo neemt Don Papa Rum over, een \u201csuper-premium\u201d, donkere rum uit de Filippijnen. De holding boven Johnnie Walker en Smirnoff denkt dat rum sterk groeipotentieel heeft in de premiummarkt.<\/p>\n","protected":false},"author":5,"featured_media":70866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[396],"topic":[281],"region":[387],"class_list":["post-70863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-diageo","topic-overname","region-azie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo koopt Filipijnse luxerum Don Papa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Diageo neemt Don Papa Rum over, een \u201csuper-premium\u201d, donkere rum uit de Filippijnen. 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