{"id":7092,"date":"2014-10-10T06:46:54","date_gmt":"2014-10-10T06:46:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-gaat-fysieke-winkel-openen\/"},"modified":"2014-10-10T06:46:54","modified_gmt":"2014-10-10T06:46:54","slug":"amazon-gaat-fysieke-winkel-openen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-gaat-fysieke-winkel-openen\/","title":{"rendered":"Amazon gaat fysieke winkel openen"},"content":{"rendered":"<h2>Bij succes meer winkels<\/h2>\n<p>Klanten kunnen ook &#8217;s morgens een bestelling plaatsen op Amazon en die &#8217;s avonds afhalen in de winkel, maar het hoofddoel is de eigen Amazon-producten, zoals Kindle-tablets en Fire-smartphones, <a href=\"http:\/\/online.wsj.com\/articles\/amazon-to-open-first-store-1412879124\" target=\"_blank\" rel=\"noopener\">bekender te maken bij het grote publiek<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Als de winkel succesvol is, dan zal Amazon bekijken of het in de toekomst ook winkels kan openen in andere steden. Voorheen experimenteerde het bedrijf al met pop-ups in winkelcentra.<\/p>\n<p>\u00a0<\/p>\n<h2>Risicovolle zet<\/h2>\n<p>Het uitbaten van eigen winkels houdt voor Amazon wel enkele risico&#8217;s in: tot nu toe kon Amazon de kosten van een normaal retailbedrijf, zoals huur en winkelpersoneel nog vermijden. Die extra kosten kunnen mogelijk drukken op de winstmarge van Amazon, die nu al flinterdun is.<\/p>\n<p>\u00a0<\/p>\n<p>Amazon denkt al jaren aan het openen van eigen winkels en bekeek zelfs al mogelijke locaties in thuisstad Seattle. Eerder verkocht het ook al eigen tablets bij winkels van Target en Wal-Mart, maar die ketens zetten de verkoop stop, omdat de macht van Amazon te groot begon te worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bij succes meer winkels Klanten kunnen ook &#8217;s morgens een bestelling plaatsen op Amazon en die &#8217;s avonds afhalen in de winkel, maar het hoofddoel is de eigen Amazon-producten, zoals Kindle-tablets en Fire-smartphones, bekender te maken bij het grote publiek. \u00a0 Als de winkel succesvol is, dan zal Amazon bekijken of het in de toekomst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon gaat fysieke winkel openen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-gaat-fysieke-winkel-openen\/\" \/>\n<meta property=\"og:locale\" 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