{"id":71017,"date":"2023-01-24T11:02:34","date_gmt":"2023-01-24T10:02:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71017"},"modified":"2023-01-24T12:35:26","modified_gmt":"2023-01-24T11:35:26","slug":"mm-figuurtjes-verbannen-in-de-vs-na-woke-rel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mm-figuurtjes-verbannen-in-de-vs-na-woke-rel\/","title":{"rendered":"Rechts Amerika woest om nieuwe M&#038;M-figuurtjes"},"content":{"rendered":"\n<p>Rechtse media in de Verenigde Staten hekelen de nieuwe figuurtjes van <strong>M&amp;M<\/strong>, die \u201clesbisch\u201d en \u201cobees\u201d zouden zijn. Fabrikant <strong>Mars<\/strong> stopt nu met de personages &#8211; of lijkt dat maar zo?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verontwaardiging<\/h2>\n\n\n\n<p>\u201cWe hadden zeker niet verwacht dat onze vernieuwde figuurtjes het internet zouden breken\u201d, zegt M&amp;M op Twitter. Het chocolademerk zei zelfs zelfs niet zeker te weten of \u00fcberhaupt iemand zou merken dat de figuurtjes waren aangepast, maar dat deed de rechts-extremistische hoek dus absoluut wel.<\/p>\n\n\n\n<p>Een jaar geleden begon het gedoe al om de nieuwe schoenen van de groene M&amp;M: die kreeg sneakers in plaats van laarzen. Zelfs zoiets kan blijkbaar al leiden tot verontwaardiging van Fox News-commentators als Tucker Carlson. Dat er in september ook nog een paarse M&amp;M bijkwam was de spreekwoordelijke druppel.<\/p>\n\n\n\n<p>De nieuweling zou acceptatie en inclusie promoten, terwijl op overmaat van ramp tussen de drie vrouwelijke M&amp;M\u2019s ook nog eens een lesbische bleek te zitten. Oh ja, en de nieuwe paarse M&amp;M is obees, fulmineerde Fox News. De reactionaire televisiezender vond het niet kunnen dat de chocolade werd ingezet om een \u201cwoke\u201d politieke agenda door te duwen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dan maar zonder<\/h2>\n\n\n\n<p>Fabrikant Mars lijkt nu te buigen voor de kritiek en neemt een drastische maatregel: als \u201czelfs de schoenen van snoepgoed kunnen polariseren\u201d dan moet het maar zonder. In de Verenigde Staten worden de M&amp;M-figuurtjes voor onbepaalde tijd vervangen door actrice Maya Rudolph \u2013 want haar heeft iedereen tenminste graag.<\/p>\n\n\n\n<p>Al kan het om een afleidingsmanoeuvre gaan. Halverwege februari lanceert Mars namelijk zijn campagne voor de Super Bowl, en nu zullen de Amerikanen wel erg nieuwsgierig zijn wat M&amp;M ervan gemaakt heeft. Zal M&amp;M erin slagen opnieuw \u201chet internet te breken\u201d, nu door zelf de controle terug te nemen?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nadat conservatieve media de nieuwe figuurtjes van M&#038;M in de VS hekelden, stopt fabrikant Mars er nu met de personages. Of lijkt dat maar zo?<\/p>\n","protected":false},"author":5,"featured_media":71018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[564],"topic":[488],"region":[207],"class_list":["post-71017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-mars","topic-marketing","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rechts Amerika woest om nieuwe M&amp;M-figuurtjes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nadat conservatieve media de nieuwe figuurtjes van M&amp;M in de VS hekelden, stopt fabrikant Mars er nu met de personages. 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