{"id":71196,"date":"2023-01-26T11:53:49","date_gmt":"2023-01-26T10:53:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71196"},"modified":"2023-01-26T13:33:42","modified_gmt":"2023-01-26T12:33:42","slug":"aldi-zet-shuttlebus-in-voor-klanten-van-concurrenten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-zet-shuttlebus-in-voor-klanten-van-concurrenten\/","title":{"rendered":"Aldi zet shuttlebus in voor klanten van concurrenten"},"content":{"rendered":"\n

Aldi<\/strong> brengt je in het Verenigd Koninkrijk naar de supermarkt \u2013 vanop de parking van concurrerende supermarktketens. De stunt kwam er omdat de discounter werd uitgeroepen tot \u201cgoedkoopste supermarkt van het land\u201d.<\/p>\n\n\n\n

Gratis ritje<\/h2>\n\n\n\n

In Aylesbury, een marktstadje tussen Londen en Oxford, dook vorige week een bijzondere dubbeldekbus in het straatbeeld op: een met een groot logo van Aldi op. Aan de supermarkten van Tesco<\/strong>, Sainsbury’s<\/strong> en ASDA<\/strong> had de Duitse uitdager heuse bushaltes gemaakt voor klanten, met als bestemming: \u201cde goedkoopste supermarkt in de buurt\u201d. De bussen stonden er klaar om shoppers gratis naar de dichtstbijzijnde Aldi te brengen.<\/p>\n\n\n\n

Met de gedurfde stunt vierde Aldi dat de keten voor het tweede jaar op rij verkozen is tot Goedkoopste Supermarkt van het Jaar. Voor een mandje van 48 producten werd de discounter in december bovendien voor de zevende keer na elkaar uitgeroepen tot goedkoopste retailer. Consumentenorganisatie Which? berekende dat Aldi voor de korf 30,99 pond goedkoper was dan de duurste supermarkt, Waitrose, en 11,79 pond goedkoper dan marktleider Tesco.<\/p>\n\n\n\n

“We zijn zo trots dat we voor het tweede achtereenvolgende jaar zijn uitgeroepen tot de goedkoopste supermarkt van het Verenigd Koninkrijk. We wilden het goede nieuws met klanten delen<\/a> en wat is een betere manier dan shoppers een gratis ritje te geven om zelf de laagste prijzen te komen ervaren\u201d, zegt inkoopdirecteur Julie Ashfield van Aldi UK.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aldi brengt je in het Verenigd Koninkrijk naar de supermarkt \u2013 vanop de parking van concurrerende supermarktketens. 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