{"id":71373,"date":"2023-01-31T11:04:09","date_gmt":"2023-01-31T10:04:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71373"},"modified":"2023-01-31T12:56:04","modified_gmt":"2023-01-31T11:56:04","slug":"colruyt-verkent-nieuwe-piste-met-hoogtechnologische-okay-direct-containerwinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-verkent-nieuwe-piste-met-hoogtechnologische-okay-direct-containerwinkel\/","title":{"rendered":"Colruyt verkent nieuwe piste met hoogtechnologische Okay Direct containerwinkel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71374\" data-id=\"71374\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1024x605.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1024x605.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-300x177.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-768x453.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-190x111.jpg 190w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1.jpg 1321w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71376\" data-id=\"71376\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1024x728.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1024x728.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-300x213.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-768x546.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71378\" data-id=\"71378\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1024x616.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1024x616.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-300x181.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-768x462.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-218x131.jpg 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2.jpg 1391w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71380\" data-id=\"71380\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1024x708.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1024x708.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-300x207.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-768x531.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-405x280.jpg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3.jpg 1027w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Okay Direct<\/strong>, het autonome gemakswinkelconcept van <strong>Colruyt Group<\/strong>, heeft een tweede vestiging geopend op de parking van een Okay-supermarkt in Lennik. De compacte containerwinkel bedient klanten die buiten de klassieke openingsuren willen shoppen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beperkt assortiment<\/h2>\n\n\n\n<p>Met deze tweede vestiging test Okay Direct een variant op de autonome winkel die de retailer in november&nbsp;2021 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-tests-autonomous-city-store-ghent\/\" target=\"_blank\" rel=\"noopener\">opende in het centrum van Gent<\/a>. De onbemande containerwinkel op de parking van Okay Lennik is slechts 21&nbsp;m\u00b2 groot en verkoopt een beperkt assortiment van 200&nbsp;producten met de focus op vers, on-the-go en snelle maaltijdoplossingen. Shoppers kunnen er vanaf 1&nbsp;februari dag en nacht terecht.<\/p>\n\n\n\n<p>Met dit 24\/7-concept biedt Okay Direct de klanten van de bestaande winkel dus de mogelijkheid om ook buiten de normale openingsuren en op zondag de boodschappen te doen. Die aanpak verschilt sterk van de 150&nbsp;m\u00b2 grote Okay Direct in Gent, die 650&nbsp;referenties in het assortiment heeft. De retailer wil verschillende pistes verkennen, zegt directeur Christophe Dehandschutter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bijkomende filialen op komst<\/h2>\n\n\n\n<p>\u201cHet concept is perfect schaalbaar. De gebruikte technologie biedt tal van mogelijkheden om andere toepassingen te ontwikkelen: om veel groter te gaan, of net veel kleiner, in een stedelijke of in een totaal andere context.\u201d In Gent lost het nieuwe winkelconcept de verwachtingen ruimschoots in. Colruyt Group wil dan ook op zeer korte termijn bijkomende filialen openen.<\/p>\n\n\n\n<p>De technologie voor de autonome winkels werd in huis ontwikkeld door Smart Technics, de innovatiehub van Colruyt Group. Klanten krijgen toegang tot de winkel door de QR-code van hun Xtra-app of -kaart te scannen. Met die code kunnen ze ook de deuren van de (koel)kasten openen om producten te nemen. Alle aankopen worden automatisch geregistreerd. Aan de kassa krijgen klanten dan de eindafrekening en kunnen ze elektronisch betalen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay Direct, het autonome gemakswinkelconcept van Colruyt Group, heeft een tweede vestiging geopend op de parking van een Okay-supermarkt in Lennik. De compacte containerwinkel bedient klanten die buiten de klassieke openingsuren willen shoppen. <\/p>\n","protected":false},"author":3,"featured_media":71374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44],"company":[141,338],"topic":[221],"region":[569],"class_list":["post-71373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt-group","company-okay","topic-winkelopeningen","region-vlaams-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt verkent nieuwe piste met hoogtechnologische Okay Direct containerwinkel - RetailDetail BE<\/title>\n<meta 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