{"id":71449,"date":"2023-01-31T13:35:51","date_gmt":"2023-01-31T12:35:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71449"},"modified":"2023-02-03T12:35:29","modified_gmt":"2023-02-03T11:35:29","slug":"uitrol-anti-crisisformule-van-carrefour-loopt-vertraging-op","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/uitrol-anti-crisisformule-van-carrefour-loopt-vertraging-op\/","title":{"rendered":"Uitrol \u201canti-crisisformule\u201d van Carrefour loopt vertraging op"},"content":{"rendered":"\n<p><strong>Carrefour <\/strong>denkt h\u00e9t wapen tegen de consumptiecrisis te hebben gevonden: <strong>Atacad\u00e3o<\/strong>, de Braziliaanse cash&amp;carry-formule van de groep. Nog dit jaar moeten de eerste winkels in Frankrijk openen, maar dat gaat niet zonder slag of stoot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10% goedkoper<\/h2>\n\n\n\n<p>De eerste Franse winkel van Atacad\u00e3o zal niet komende herfst openen, maar <a href=\"https:\/\/www.lsa-conso.fr\/atacadao-se-heurte-a-des-protestations-a-sevran-et-prend-un-peu-de-retard,429624\" target=\"_blank\" rel=\"noreferrer noopener\">pas eind dit jaar<\/a>. Carrefour wil het Braziliaanse concept naar Frankrijk halen, omdat de discountketen een sterk \u201canti-crisiswapen\u201d zou zijn, maar lokaal stoot de nieuwkomer op weerstand.<\/p>\n\n\n\n<p>Atacad\u00e3o is immers <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/maak-kennis-met-atacadao-het-nieuwe-prijswapen-van-carrefour\/\" target=\"_blank\" rel=\"noopener\">een bijzonder soort winkel<\/a>: als cash&amp;carry-formule doet het een beetje denken aan Makro, maar dan met een beperkter assortiment (7.000&nbsp;referenties) en lage prijzen. De formule zou 10 tot 15% goedkoper zijn dan een klassieke hypermarkt. De discounter onderscheidt zich met partijverkoop en groothandelsprijzen \u2013 zelfs voor particulieren, terwijl ook de massieve panden met zes meter hoge rekken typisch zijn, volgens LSA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Protest op voorhand<\/h2>\n\n\n\n<p>Het is de bedoeling om verschillende hypermarkten om te bouwen tot Atacad\u00e3o, bij voorkeur op locaties waar de koopkracht beperkt is. Twee locaties doen daarom de ronde in de regio Ile-de-France. Hoewel Carrefour zelf ontkent al concrete aanvragen te hebben ingediend, uit de burgemeester van \u00e9\u00e9n van die gemeenten (Sevran) al zijn bezorgdheid om de plannen. De burgemeester vreest dat banen zullen verloren gaan en dat nieuwe concurrentie opduikt.<\/p>\n\n\n\n<p>Atacad\u00e3o is in Brazili\u00eb goed is voor bijna 70% van de omzet en 80% van de winstgevendheid van Carrefour, met dank aan 321&nbsp;winkels. Vorig jaar openden 58 nieuwe vestigingen, maar CEO Alexandre Bompard streeft er al naar 470 winkels. De topman geeft toe dat de oversteek naar Frankrijk een gok is, maar wel een die de retailer zijn \u201cklanten verschuldigd is, omdat het waarschijnlijk de beste anticrisisoplossing is\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour denkt h\u00e9t wapen tegen de consumptiecrisis te hebben: Atacad\u00e3o. Nog dit jaar moeten de eerste winkels in Frankrijk openen, maar dat gaat niet zonder slag of stoot.<\/p>\n","protected":false},"author":5,"featured_media":67365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[999,87],"topic":[264],"region":[89],"class_list":["post-71449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-atacadao","company-carrefour","topic-winkelconcept","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uitrol \u201canti-crisisformule\u201d van Carrefour loopt vertraging op - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour denkt h\u00e9t wapen tegen de crisis te hebben: Atacad\u00e3o. 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