{"id":71533,"date":"2023-02-01T12:27:58","date_gmt":"2023-02-01T11:27:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71533"},"modified":"2023-02-02T10:48:21","modified_gmt":"2023-02-02T09:48:21","slug":"onlinesupermarkt-rayon-maakt-balans-na-een-jaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/onlinesupermarkt-rayon-maakt-balans-na-een-jaar\/","title":{"rendered":"Onlinesupermarkt Rayon maakt balans na \u00e9\u00e9n jaar"},"content":{"rendered":"\n<p><strong>Smartmat<\/strong>, het bedrijf achter de Belgische maaltijdboxenspecialist <strong>Foodbag<\/strong>, lanceerde \u00e9\u00e9n jaar geleden de online supermarkt <strong>Rayon<\/strong>. Het aantal gebruikers groeit en klanten worden loyaler, zegt de startup, die op de steun van <strong>Colruyt Group<\/strong> kan rekenen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trouwe klanten<\/h2>\n\n\n\n<p>Na \u00e9\u00e9n jaar Rayon maakt CEO St\u00e9phane Ronse van Smartmat een eerste balans op. Klanten bestellen gemiddeld 2,1&nbsp;keer per maand en de gemiddelde frequentie stijgt, zo blijkt. Een gemiddeld winkelmandje bedraagt iets meer dan 90&nbsp;euro, een bedrag dat stijgt naarmate een klant frequenter bestelt. 65% van de kopers zijn vrouwen, 35% zijn mannen. 60% van de kopers komt uit Vlaanderen, 40% uit Brussel en Walloni\u00eb.<\/p>\n\n\n\n<p>Hoe maakt Rayon het verschil? Versheid is een troef: de onlinesuper stuurt de bestellingen van zijn klanten rechtstreeks door naar zijn leveranciers. Die leveren \u2018s ochtends vroeg de producten bij Rayon, waarna ze \u2019s middags en \u2018s avonds bij de klanten worden thuisbezorgd. Zo komen de boodschappen verser bij de klanten. Om en bij 50% van de aangeboden goederen komen van Belgische leveranciers. Rayon kiest vaak voor minder bekende merken, die minstens dezelfde kwaliteit als de grotere merken bieden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100% Belgisch verhaal<\/h2>\n\n\n\n<p>Ronse ziet nog heel wat groeipotentieel, want Belgi\u00eb hinkt nog wat achterop bij de buurlanden, als het gaat om online voedingsaankopen. Slechts een kleine 4% heeft al een of meerdere keren zijn boodschappen online besteld. Volgens een studie zou dit tegen 2025 naar 8% stijgen. Die groeimarge mag niet enkel buitenlandse spelers ten goede komen: \u201cMet Rayon brengen we een 100% Belgisch verhaal en laten we ons de kaas niet opnieuw van onze boterham eten.\u201d Rayon is naar eigen zeggen trouwens de enige speler die in heel Belgi\u00eb levert.<\/p>\n\n\n\n<p>Er zijn nochtans kapers op de kust, want naast de groeiende onlineactiviteiten van de grote supermarktketens lanceerde ook de Nederlandse online versmarkt <strong>Crisp<\/strong> zich vorig jaar in Vlaanderen, met een vergelijkbare positionering en aanbod. Maar Rayon staat niet alleen: begin&nbsp;2022 nam Colruyt Group <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-takes-new-step-e-commerce-stake-smartmat\/\">een participatie in Smartmat<\/a>. Ook de familie Colruyt is aandeelhouder, via haar investeringsfonds Korys. De activiteiten van de e-commercespeler vormen een mooie aanvulling op de bestaande dienstverlening van de retailer, die wil groeien in thuisbezorgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartmat, het bedrijf achter de Belgische maaltijdboxenspecialist Foodbag, lanceerde \u00e9\u00e9n jaar geleden de online supermarkt Rayon. Het aantal gebruikers groeit en klanten worden loyaler, zegt de startup, die op de steun van Colruyt Group kan rekenen. <\/p>\n","protected":false},"author":3,"featured_media":71534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141,848],"topic":[198],"region":[90],"class_list":["post-71533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-rayon","topic-e-commerce","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Onlinesupermarkt Rayon maakt balans na \u00e9\u00e9n jaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Smartmat, het 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