{"id":71657,"date":"2023-02-02T15:08:30","date_gmt":"2023-02-02T14:08:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71657"},"modified":"2023-02-02T18:07:50","modified_gmt":"2023-02-02T17:07:50","slug":"brico-en-praxis-lanceren-eigen-doe-het-zelfmarktplaats","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/brico-en-praxis-lanceren-eigen-doe-het-zelfmarktplaats\/","title":{"rendered":"Brico en Praxis lanceren eigen doe-het-zelfmarktplaats"},"content":{"rendered":"\n<p><strong>Maxeda DIY<\/strong> lanceert een onlinemarktplaats voor haar winkelketens. Het wordt volgens de groep boven <strong>Brico<\/strong>, <strong>BricoPlanit<\/strong> en <strong>Praxis<\/strong> het eerste doe-het-zelfplatform in de Benelux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Miljoen producten<\/h2>\n\n\n\n<p>De online marktplaats van Maxeda wordt ge\u00efntegreerd is in de bestaande websites en apps van Brico en Praxis, zodat klanten er vanaf nu een veel groter doe-het-zelfassortiment vinden. Niet alleen komen er leveranciers en merken bij, via de marktplaats voegen de ketens ook nieuwe productcategorie\u00ebn toe.<\/p>\n\n\n\n<p>Bij de lancering hebben zich al verschillende verkooppartners aangesloten, waardoor het platform van start gaat met meer dan 10.000 bijkomende producten. Voordien waren in de webshops en apps van de ketens 90.000&nbsp;artikelen te vinden. Het is de bedoeling om online uiteindelijk meer dan een miljoen producten online aan te kunnen bieden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One-stop-shop<\/h2>\n\n\n\n<p>Maxeda zegt de eerste doe-het-zelfretailer in de Benelux te zijn die een marktplaats start. \u201cBrico en Praxis willen de keuze voor onze klanten uitbreiden en hen in staat stellen hun volledige klus te voltooien via onze one-stop-shop\u201d, zegt CEO Guy Colleau: \u201cEen groot deel van de klanten begint hun zoektocht naar producten namelijk online.\u201d<\/p>\n\n\n\n<p>Verkooppartners worden wel eerst uitgebreid geverifieerd, zowel op het vlak van arbeidsomstandigheden als FSC- of PFEC-certificering voor hout, voordat ze toegang krijgen tot het platform. Producten die worden aangeboden door verkooppartners zijn makkelijk te herkennen op de website door de vermelding van \u201cverkocht en bezorgd door\u201d bij het product.<\/p>\n\n\n\n<p>Meer weten over de digitalisering van de doe-het-zelfsector of de platformstrategie van Maxeda? Op het <strong>RetailDetail Omnichannel Congress<\/strong> op 23 maart deelt CDO &amp; CIO Erik Cuypers zijn eigenzinnige visie.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Klik hier voor info en tickets.<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maxeda DIY, de groep boven Brico, BricoPlanit en Praxis, lanceert een onlinemarktplaats voor haar winkelketens. Het wordt naar eigen zeggen het eerste doe-het-zelfplatform in de Benelux.<\/p>\n","protected":false},"author":5,"featured_media":49879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,2],"tags":[],"people":[],"extra":[],"company":[536,534,535],"topic":[198],"region":[324],"class_list":["post-71657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","category-uncategorized","company-brico","company-maxeda","company-praxis","topic-e-commerce","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brico en Praxis lanceren eigen doe-het-zelfmarktplaats - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Maxeda DIY, 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