{"id":72025,"date":"2023-02-07T14:30:26","date_gmt":"2023-02-07T13:30:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72025"},"modified":"2023-02-07T15:35:19","modified_gmt":"2023-02-07T14:35:19","slug":"greenway-sluit-restaurants-focust-op-retail-en-foodservice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/greenway-sluit-restaurants-focust-op-retail-en-foodservice\/","title":{"rendered":"Greenway sluit restaurants, focust op retail en foodservice"},"content":{"rendered":"\n

Vleesvervangerproducent Greenway<\/strong> sluit zijn restaurants in Antwerpen en Leuven om zich toe te leggen op supermarkten en business-to-business foodservice. Het vlaggenschip in Gent blijft w\u00e9l open.<\/p>\n\n\n\n

Pionier<\/h2>\n\n\n\n

Eind februari sluit het restaurant van Greenway in Antwerpen, eind maart komt ook aan het verhaal van Greenway Leuven een einde. Dat meldt het plantaardige merk op Instagram. \u201cGreenway is uitgegroeid tot het Belgische plant-based<\/em> merk in de supermarkt en in foodservice (B2B). We zijn ervan overtuigd dat daar onze toekomst ligt\u201d, schrijft het bedrijf. Toch gaan niet \u00e1lle restaurants dicht: \u201cGreenway Gent blijft ons flagship<\/em> restaurant waar het 25\u00a0jaar geleden begon.\u201d<\/p>\n\n\n\n

Greenway werd opgericht door Paul Florizoone, die als pionier van de vegetarische keuken een eerste restaurant met gezonde en duurzame fastfood opende in Gent en vervolgens ook producten ging ontwikkelen voor foodretailers \u2013 met Delhaize als eerste klant. Sinds\u00a02021 volgt het merk een \u2018open\u2019 strategie<\/a>, mede onder impuls van minderheidsinvesteerder Jan Haspeslagh (ex-CEO van Ardo). Intussen liggen de producten ook in de rekken bij Colruyt, Carrefour, Spar, Leader Price en online bij Rayon.be. Ook restaurants van Ellis Gourmet Burger, Bavet, Balls & Glory, Pizza Hut en Poule & Poulette hebben Greenway-producten op de kaart.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenway, het Belgische merk van plantaardige vleesvervangers, sluit z\u2019n restaurants in Antwerpen en Leuven om zich toe te leggen op de supermarkt en business-to-business foodservice. Het vlaggenschip in Gent blijft w\u00e9l open. <\/p>\n","protected":false},"author":3,"featured_media":47455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1133],"topic":[299],"region":[90],"class_list":["post-72025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-greenway","topic-stopzetting","region-belgie"],"acf":[],"yoast_head":"\nGreenway sluit restaurants, focust op retail en foodservice - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Greenway sluit z\u2019n restaurants in Antwerpen en Leuven om zich toe te leggen op de supermarkt en business-to-business foodservice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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