{"id":72037,"date":"2023-02-09T09:10:46","date_gmt":"2023-02-09T08:10:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72037"},"modified":"2023-02-10T09:51:24","modified_gmt":"2023-02-10T08:51:24","slug":"omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/","title":{"rendered":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers"},"content":{"rendered":"\n<p>\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij <strong>Maxeda DIY<\/strong>. De groep boven <strong>Brico<\/strong> en <strong>Praxis<\/strong> ziet alleen maar klanten: \u201cNog nooit kwam er een klant met de tattoo \u2018ik koop online\u2019 binnen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alleen een omniconsumer<\/h2>\n\n\n\n<p>Dat Cuypers niet gelooft in omnichannel is zacht uitgedrukt. Waarom precies <a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2\/\" target=\"_blank\" rel=\"noopener\">legt hij uit op het RetailDetail Omnichannel Congress<\/a>. \u201cHet begrip is bullshit. Er zijn alleen maar klanten, geen \u2018online klanten\u2019 of \u2018offline shoppers\u2019. Zeg daarom ook niet omnichannel maar omniconsumer, want het is uiteindelijk puur om die consument dat het draait.\u201d<\/p>\n\n\n\n<p>Van die &#8216;omniklanten&#8217; heeft Maxeda DIY er acht miljoen. Om het werkelijk rond hen te laten draaien, verzamelt de bouwmarktgroep onder andere 360\u00b0-feedback en heeft het zijn loyalty-app. \u201cDe meest gedownloade app na Google\u201d, maakt Cuypers zich sterk. Vorige maand lanceerde het bedrijf ook een eigen marktplaats. Zo kunnen Brico en Praxis echt een one-stop-shop worden: dankzij de verkooppartners telt het assortiment 100.000 nieuwe SKU\u2019s, en dat zal blijven groeien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Processen worden vergeten<\/h2>\n\n\n\n<p>\u201cWe zijn bezig met web&nbsp;3.0. Het is vandaag werkelijk de tijd van AI, bovenal van data. Iedereen zegt wel dat ze met data bezig zijn, maar dat zijn ze helemaal niet\u201d, zegt Cuypers, die zich bij Maxeda toelegt op een <em>data-driven, smart supply chain<\/em>. \u201cJe moet vijf jaar vooruitkijken \u2013 want over vijf jaar is de smartphone er al niet meer.\u201d<\/p>\n\n\n\n<p>Transformeren doe je volgens de CIO langs drie assen: de processen, de beleving en nieuwe operationele modellen. Je moet alle drie tegelijk aanpakken, maar vooral dat laatste is moeilijk. Zeker fysieke retailers hebben nog steeds een afstand en omarmen data nog te weinig. \u201cEcht durven <em>disrupten<\/em> doet pijn. Dus wordt ingezet op <em>experience<\/em>, want dat is makkelijker. En de processen worden vergeten.\u201d<\/p>\n\n\n\n<p>De doe-het-zelfmarkt heeft het extra moeilijk omdat het een <em>slow-mover<\/em> is. \u201cDe omloopsnelheid is beperkt. Een grasmachine koop je niet om de drie maanden. Sommige vijzen in onze stock verkopen we eens in de twee jaar. Wij hebben een veel complexere logistieke keten. Plus, de <em>stock<\/em> in de reisindustrie kan op \u00e9\u00e9n usb-stick, dat scheelt\u201d, weet Cuypers, die eerder ook bij <strong>Thomas Cook<\/strong> werkte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cOmnichannel is dood\u201d<\/h2>\n\n\n\n<p>Door een platform te cre\u00ebren, verkopen leveranciers van Brico en Praxis nu direct aan de klant. Dat scheelt een hoop, zeker in de toeleveringsketen. Het is dan wel des te belangrijk om de vraag te kunnen inschatten. Cuypers is daarom gepassioneerd door <em>data science<\/em>: \u201cWij weten hoe groot iemands tuin is. We kunnen het surfgedrag van maanden combineren met het zoekgedrag op de website. Zo hoeven we content niet te personaliseren, maar kunnen we profileren.\u201d<\/p>\n\n\n\n<p>\u201cBijvoorbeeld: de iPhone heeft een meettool. Koppel dat als klant aan onze databank met parket, kies je parket en de afmetingen komen er vanzelf bij. De juiste hoeveelheid parket staat binnen de 24u klaar. Dat is fantastische experience, en heeft het ons iets gekost? Nee, want alles is voorhanden.\u201d Of dat dan geen omnichannel is? Nee, dat is gewoon de klant volgen, klinkt het heftig: \u201cStop nu eens met die omnichannel. <em>Omnichannel is dead<\/em>.\u201d<\/p>\n\n\n\n<p>Erik Cuypers komt spreken op het <strong>RetailDetail Omnichannel Congress<\/strong> op 23 maart, net als Wim Mathues (<strong>Decathlon<\/strong>), Frederik De Vetter (<strong>Media Markt<\/strong>) en tal van anderen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2\/\">Klik hier voor meer info en tickets.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.<\/p>\n","protected":false},"author":5,"featured_media":72039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[1134],"extra":[],"company":[536,534,535],"topic":[643,778],"region":[324],"class_list":["post-72037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","people-erik-cuypers","company-brico","company-maxeda","company-praxis","topic-interview","topic-retaildetail-omnichannel-congress","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T08:10:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T08:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers\",\"datePublished\":\"2023-02-09T08:10:46+00:00\",\"dateModified\":\"2023-02-10T08:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/erik-cuypers-maxeda.png\",\"articleSection\":[\"Doe-Het-Zelf\\\/Tuin\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/\",\"name\":\"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/erik-cuypers-maxeda.png\",\"datePublished\":\"2023-02-09T08:10:46+00:00\",\"dateModified\":\"2023-02-10T08:51:24+00:00\",\"description\":\"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/erik-cuypers-maxeda.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/erik-cuypers-maxeda.png\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/doe-het-zelf-tuin\\\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE","description":"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/","og_locale":"nl_NL","og_type":"article","og_title":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE","og_description":"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/","og_site_name":"RetailDetail BE","article_published_time":"2023-02-09T08:10:46+00:00","article_modified_time":"2023-02-10T08:51:24+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","type":"image\/png"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers","datePublished":"2023-02-09T08:10:46+00:00","dateModified":"2023-02-10T08:51:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/"},"wordCount":545,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","articleSection":["Doe-Het-Zelf\/Tuin"],"inLanguage":"nl-NL","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/","name":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","datePublished":"2023-02-09T08:10:46+00:00","dateModified":"2023-02-10T08:51:24+00:00","description":"\u201cStop in \u2018s hemelsnaam met omnichannel\u201d, vindt Erik Cuypers, CDO en CIO bij Maxeda DIY. De groep boven Brico en Praxis ziet alleen maar klanten.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/omnichannel-is-bullshit-zegt-maxeda-diy-cio-erik-cuypers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"\u201cOmnichannel is bullshit\u201d, zegt Maxeda-CIO Erik Cuypers"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/erik-cuypers-maxeda.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/72037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=72037"}],"version-history":[{"count":5,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/72037\/revisions"}],"predecessor-version":[{"id":72234,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/72037\/revisions\/72234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/72039"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=72037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=72037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=72037"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=72037"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=72037"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=72037"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=72037"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=72037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}