{"id":72363,"date":"2023-02-14T10:29:11","date_gmt":"2023-02-14T09:29:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72363"},"modified":"2023-02-14T10:51:34","modified_gmt":"2023-02-14T09:51:34","slug":"mediamarkt-ziet-mooi-herstel-maar-geeft-zweden-op","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/mediamarkt-ziet-mooi-herstel-maar-geeft-zweden-op\/","title":{"rendered":"MediaMarkt ziet mooi herstel maar geeft Zweden op"},"content":{"rendered":"\n

Elektroretailer Ceconomy<\/strong>, het moederbedrijf van MediaMarkt<\/strong> en Saturn<\/strong>, is optimistisch gestemd nu de omzet weer tot boven het pre-Covidniveau is gegroeid, maar verkoopt wel zijn verlieslatende activiteiten in Zweden.<\/p>\n\n\n\n

Positieve vooruitzichten<\/h2>\n\n\n\n

Dankzij een omzetstijging met 3,1% tot bijna 7,1 miljard euro in het eerste kwartaal, ligt de verkoop bij Ceconomy nu alweer boven het pre-Covidniveau. De elektroretailer groeide naar eigen zeggen sterker dan de markt, maar zag zijn brutomarge wel dalen als gevolg van hogere kosten en agressieve promoties.<\/p>\n\n\n\n

Eind vorig jaar had het bedrijf nog gewaarschuwd voor een pessimistisch scenario<\/a>, waarbij de elektrobranche mogelijk het kind van de rekening zou worden als de macro-economische situatie verder zou verslechteren. Alles wijst er nu op dat het niet zo ver komt: voor het lopende gebroken boekjaar 2022\/23 verwacht Ceconomy dan ook een lichte omzetstijging en een aanzienlijke verbetering van de winst.<\/p>\n\n\n\n

Weg uit Zweden<\/h2>\n\n\n\n

Wel verkoopt de elektronicareus de activiteiten van MediaMarkt in Zweden aan zijn concurrent Power International AS, die ook actief is in Noorwegen, Finland en Denemarken. Het gaat om 29 winkels en 1300 medewerkers, goed voor een omzet van 506 miljoen euro.<\/p>\n\n\n\n

MediaMarkt was actief sinds 2006 in Zweden, maar raakte er nooit verder dan de vierde plaats op de elektromarkt en maakte er verlies. Ceconomy verwerft in ruil voor de verkoop van de keten 20% van de Zweedse dochteronderneming Power Sweden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Elektroretailer Ceconomy, het moederbedrijf van MediaMarkt en Saturn, is optimistisch gestemd nu de omzet weer tot boven het pre-Covid niveau is gegroeid, maar verkoopt wel zijn verlieslatende activiteiten in Zweden. <\/p>\n","protected":false},"author":3,"featured_media":30200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[426,907],"topic":[88],"region":[177,404],"class_list":["post-72363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","company-ceconomy","company-mediamarkt","topic-bedrijfsresultaten","region-duitsland","region-zweden"],"acf":[],"yoast_head":"\nMediaMarkt ziet mooi herstel maar geeft Zweden op - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Elektroretailer 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